Element Materials Technology · 3 hours ago
Marketing Specialist – Aerospace and Energy (PQT) Content
Rockford, IL
Full-time
Onsite
Mid LevelElement Materials Technology is a leading testing, inspection, and certification company. The Marketing Specialist will support the Aerospace & Energy business units by developing and executing marketing initiatives to drive awareness and lead generation for product qualification testing services.
AerospaceBuilding MaterialIndustrial EngineeringInfrastructureMechanical Engineering
Responsibilities
Develop high-quality, technically accurate, and customer-focused content across key channels to promote Element’s product qualification and materials testing capabilities for Aerospace and Energy sectors
Create and manage campaign deliverables, including ABM PPC templates, webpage templates and builds, paid search and paid social templates, sell sheets, brochures, and various collateral assets. Acting as a liaison to external freelancers as needed
Produce and maintain event graphics, web pages, and content supporting trade shows, webinars, and industry campaigns
Draft and coordinate paid PR content and imagery for industry publications and media outlets
Develop campaign content that aligns with Element’s brand, positioning, and tone—ensuring accuracy, clarity, and value-driven messaging
Collaborate with technical experts to develop webinar promotional content and supporting assets that highlight Element’s testing expertise and industry leadership
Build and deliver digital and traditional campaigns to promote a range of testing services—EMI/EMC, environmental simulation, dynamics, materials testing, and system-level qualification
Manage and optimize lead generation content, contributing to a variety of PPC, paid social, and targeted ABM efforts
Utilize CMS/CRM tools (Sitecore, Optimizely, Microsoft Dynamics 365) to manage content deployment, landing pages, and campaign tracking
Alter and revise campaign content to meet campaign goals, best practices, and a philosophy of continuous improvement
Ensure all content and collateral align with Element’s brand guidelines, editorial standards, and tone
Coordinate with internal stakeholders, agencies, and vendors to deliver creative assets on time and within scope
Engage in content planning and creative review sessions to align marketing calendars with business priorities
Maintain up-to-date knowledge of aerospace and energy market trends, evolving test standards, and industry marketing best practices
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
Proven experience developing B2B content and campaigns for technical, regulated, or engineering-driven industries
Strong copywriting skills with the ability to translate complex technical concepts into compelling marketing content
Familiarity with ABM, PPC, SEO/SEM, paid social, and multi-channel campaign strategy
Experience with CMS/CRM systems and marketing automation tools
Demonstrates proactive problem-solving, creative thinking, and ownership of deliverables
Balances attention to detail with the ability to meet tight deadlines and shift priorities
Collaborative, team-oriented, and able to communicate effectively with both technical and non-technical audiences
Strong project management skills and a data-driven mindset
Customer-centric with a commitment to continuous learning and innovation in marketing methods and technologies
Preferred
Working knowledge of Adobe Creative Suite for basic layout and creative execution
Company
Element Materials Technology
Element Materials Technology is a network that provides inspection, testing, and certification services for materials and products.
Founded in 2010
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-01-23Acquired
Leadership Team
Jo Wetz
Chief Executive Officer
Recent News
Company data provided by crunchbase