Novig · 16 hours ago
CRM Lifecycle Lead
New York, NY
Full-time
Onsite
Mid, Senior Level
$140K/yr - $180K/yr
3+ years expNovig is a company that has reimagined the sports betting landscape by creating a unique sports prediction market platform. They are seeking a CRM Lifecycle Lead who will own the entire CRM lifecycle, design multi-channel campaigns, and collaborate with various teams to enhance user engagement and retention.
GamblingMobilePrediction MarketsSports
Responsibilities
Own the entire CRM lifecycle, from onboarding and activation to retention and re-engagement
Design and run multi-channel campaigns across email, push, SMS, and in-app messaging
Use behavioral and transactional data to build smart segmentation, triggers, and automation
Run experiments and A/B tests that directly impact retention, LTV, and engagement
Shape newsletters and in-app editorial surfaces that highlight markets, education, and platform updates
Work closely with Product, Engineering, Trading, Design, and Brand to create a seamless user journey
Help build and scale the lifecycle infrastructure as Novig grows
Qualification
Required
3–6 years of experience in CRM, lifecycle, or retention marketing at a consumer tech, fintech, gaming, or marketplace company
Owned real programs - not just executed - and can point to retention or engagement wins
Comfortable working with data and using it to inform strategy (SQL or BI tools are a plus)
Worked hands-on with tools like Braze, Iterable, Customer.io, HubSpot, or similar
Communicate clearly and collaborate well across product, engineering, and creative teams
Curious about sports, trading, or prediction markets and excited by building something new
Benefits
Comprehensive health, dental, and vision coverage, with 100% of health premiums and 99% of dental and vision premiums covered
A 401(k) plan with a 4% company match
A Health Savings Account (HSA) with $1,080 in annual company contributions
A $27/day lunch stipend when working from our NYC office
Company
Novig
Novig is the high-frequency, commission-free sports betting exchange.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$24.9MKey Investors
Forerunner
2025-08-10Series A· $18M
2024-04-01Seed
2023-09-01Seed
Leadership Team
Jacob Fortinsky
Co-Founder & CEO
Kelechi Ukah
Co-Founder & CTO
Recent News
2026-01-16
2025-10-14
alleywatch.com
2025-08-18
Company data provided by crunchbase