F5 · 1 month ago
Integrated Marketing Manager - Security
Seattle
Full-time
Hybrid
Mid, Senior Level
$138K/yr - $206K/yr
7+ years expF5 is dedicated to creating a better digital world and is seeking an Integrated Marketing Manager with a strong background in B2B technology marketing. The role focuses on developing integrated marketing strategies that effectively engage customers and drive business outcomes through innovative marketing plans and collaboration with various teams.
Consumer ElectronicsSaaSSecurityVirtualization
Responsibilities
Develop Integrated Marketing plans to support GTM objectives and business goals. Thinking left to right across the customer journey – discover, learn, try, buy and through to deploy, use, and renew as well as top to bottom from the highest altitude of press and analyst coverage to the most specific 1:few customer facing activities
Create compelling customer journeys which convince the customer of the need for F5 for each solution and scenario, clearly defining the why and how of where F5 fits in the modern app/security ecosystem resulting in won opportunities
Partner with product marketers to develop the content portfolio supporting our GTM, Solutions, and Use Case-based plans and programs with messaging, thought leadership, reasons to consider, reference architectures, and customer scenarios for F5 solutions in public and private cloud environments
Examine the performance of the end-to-end plan and content and drive the team to optimize for the greatest business impact, working closely with teammates and other marketing partners
Analyze reporting to articulate team success through KPIs, metrics, and other performance data
Understand and can get hands-on to investigate multi-channel customer engagement for trends and interesting moments which inform and refine new and existing plans, programs and execution
Work closely with Product Marketing, Regional Demand Centers, and other experts within F5 to understand the technical capabilities of the F5 portfolio and market needs
Work closely across corporate and field marketing to create a connected GTM strategy, taking feedback into consideration for the best customer experience and business outcome
Package the go to market strategy into a consumable, actionable format for reference of anyone in F5
Qualification
Required
Bachelor's degree in Marketing, Communications, Business or related
7+ years of relevant marketing experience
4+ years of B2B Technology marketing
Preferred
Cybersecurity experience preferred
Benefits
Incentive compensation
Bonus
Restricted stock units
Benefits
Company
F5 is a multi-cloud application services and security company that specializes in application security, performance, and delivery.
5001-10000 employees
H1B Sponsorship
F5 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (155)
2024 (110)
2023 (211)
2022 (194)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Elliott Management Corp.
2020-11-08Post Ipo Equity
1999-06-04IPO
1998-09-24Series Unknown
Leadership Team
François Locoh-Donou
President and CEO
Mohan Veloo
Chief Technology Officer - Asia Pacific, China & Japan
Recent News
Business Wire
2026-01-16
2026-01-15
2025-12-24
Company data provided by crunchbase