Roku · 2 hours ago
Merchandising Associate
Santa Monica, CA
Full-time
Hybrid
Entry, Mid Level
$100K/yr - $110K/yr
2+ years expRoku is the #1 TV streaming platform in the U.S. and is seeking a Merchandising Associate to join their Ad-Supported Merchandising team. The role involves managing content calendars, collaborating with cross-functional teams, and utilizing data-driven insights to enhance user engagement and content discovery.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Day-to-day management of the ad-supported VOD partner content calendars
Work cross-functionally with other groups, including Marketing, Engineering, Operations, and Product. Ad-Sales & Sponsorships
Analyze data to optimize performance and provide valuable insights
Manage a variety of content projects from updating content experiences to working on curating around seasonal, tentpole, and culturally relevant moments
Ability to demonstrate experience curating collections in diverse genres and areas
Display a firm understanding of taxonomy as it applies to content, the ability to know how tags will affect placement of content into rows, and when to apply them, and a deep knowledge of film/tv genres and the ability to classify correctly
Project management and the ability to liaise with partners, both internal and external, to achieve measurable goals that push the business forward, while promoting a good business partnership
Qualification
Required
Highly organized
Passionate about content
Experienced with CMS tools
Self-starter who thrives under deadlines
Experience in fast-paced, tech-driven environments
Blend data-driven insights, research, and strong editorial instincts to help drive UI programming for The Roku Channel's Ad-Supported service
Focus on advancing ad-supported content and work cross-functionally with Marketing, Business, Product, and Engineering teams
Day-to-day management of the ad-supported VOD partner content calendars
Work cross-functionally with other groups, including Marketing, Engineering, Operations, and Product. Ad-Sales & Sponsorships
Analyze data to optimize performance and provide valuable insights
Manage a variety of content projects from updating content experiences to working on curating around seasonal, tentpole, and culturally relevant moments
Ability to demonstrate experience curating collections in diverse genres and areas
Display a firm understanding of taxonomy as it applies to content, the ability to know how tags will affect placement of content into rows, and when to apply them, and a deep knowledge of film/tv genres and the ability to classify correctly
Project management and the ability to liaise with partners, both internal and external, to achieve measurable goals that push the business forward, while promoting a good business partnership
Preferred
2-4+ years with a strong understanding of ad-supported Movies, TV Shows, Music, Short form, and other entertainment genres, with an eye for what resonates with diverse audiences
Experience in content curation, editorial judgment, or programming
A love for content and a pop culture obsession, combined with tested editorial judgement
2+ years of experience in the digital media, OTT, or related space
Proven experience working with CMS platforms, including content management, publishing workflows, and UAT for new features and functionality
Strong analytical skills, with the ability to interpret data, track performance metrics, and use insights to drive merchandising strategies
Ability to thrive in a fast-paced, ever-evolving environment with a flexible and solution-oriented approach
Proficiency with PowerPoint, Looker, and Excel
Exceptional organizational skills, with experience managing multiple projects simultaneously, and a clear, concise communication style
Strong project management experience, with a demonstrated ability to collaborate across teams, ensuring smooth execution of initiatives from start to finish
Experience working with specialized content areas, particularly music & short-form video
Proficient in managing third-party content metadata and implementing effective tagging strategies
Enjoy having your finger on the pulse of cultural relevancy and a keen understanding of how it fits into the broader TV landscape
Ability to work early mornings, late evenings, and weekends as needed
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (110)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2025-12-31
2025-12-30
2025-12-29
Company data provided by crunchbase