Adobe · 11 hours ago
Principal Product Manager
United States
Full-time
Remote
Lead/Staff
$148K/yr - $282K/yr
8+ years expAdobe is focused on changing the world through digital experiences and is seeking a Principal Product Manager for Content Generation within GenAI. This role involves leading product innovation by navigating the evolving landscape of AI, translating research breakthroughs into practical product capabilities, and ensuring Adobe's products remain at the forefront of marketing technology.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Continuously monitor and evaluate updates from leading AI companies (Google, OpenAI, Anthropic, Meta, Midjourney, Runway, Eleven Labs, Stability AI, and emerging players)
Assess new capabilities in image, video, audio, and text generation for marketing relevance
Maintain a living competitive intelligence framework comparing model capabilities, costs, quality, speed, and marketing-specific features
Identify which models and capabilities should be integrated into GenStudio and when
Regularly review research papers from arXiv, major AI conferences (NeurIPS, ICML, CVPR, ACL, ICLR), and corporate research labs
Identify research breakthroughs with potential marketing applications 6-18 months before they become mainstream
Work with Adobe Research to explore how cutting-edge techniques (e.g., controllable generation, style transfer, video editing, prompt optimization) could be applied to marketing workflows
Translate complex research into clear product opportunities and requirements
Prototype experimental features using new models and techniques to validate product hypotheses
Partner with Engineering and Research to define the generative infrastructure that powers GenStudio Applications
Design abstraction layers that allow GenStudio to leverage multiple foundation models while maintaining consistent user experiences
Define requirements for prompt engineering systems, fine-tuning pipelines, and model orchestration
Establish evaluation frameworks for assessing generation quality, brand consistency, and marketing effectiveness
Build strategies for balancing quality, cost, latency, and scale across different use cases
Explore and prototype multimodal generation (text-to-image-to-video pipelines, audio-visual synchronization, etc.)
Evaluate capabilities like video editing, style consistency, brand fine-tuning, and dynamic creative optimization
Investigate controllable generation techniques that give marketers precise creative control
Stay ahead of emerging formats and channels (e.g., spatial computing, immersive experiences)
Track how competitors (Canva, Adobe Creative Cloud competitors, marketing platforms) are leveraging GenAI
Understand which generative capabilities are becoming table stakes vs. differentiators
Identify white space opportunities where Adobe can lead
Monitor changes in commercial licensing, copyright, and responsible AI regulations that affect generative products
Maintain awareness of marketer attitudes, concerns, and adoption barriers for GenAI
Build rapid prototypes to test new capabilities with internal teams and select customers
Design experiments to measure the impact of new models or techniques on content quality and marketing performance
Partner with Data Science to establish benchmarks for evaluating generation quality
Validate that technical innovations actually solve marketer problems and improve outcomes
Qualification
Required
8+ years in product management with at least 2 years focused on AI/ML products
Deep technical background in machine learning, particularly generative AI (previous experience as an ML engineer, research scientist, or similar is highly valued)
Demonstrated ability to read, understand, and translate research papers into product opportunities
Track record of shipping successful AI-powered products that customers love
Experience working at the intersection of technical innovation and user-facing products
Proven ability to influence without authority across Research, Engineering, and Product organizations
Demonstrated ability to identify high-value use cases for GenAI in analytical and insights workflows
Understanding of LLM capabilities, limitations, and best practices for building reliable AI-powered products
Experience thinking through trust, transparency, and explainability in AI-driven recommendations
Strong understanding of generative AI architectures (diffusion models, transformers, GANs, etc.)
Hands-on experience with foundation model APIs (OpenAI, Anthropic, Google, etc.)
Ability to prototype using Python, notebooks, and common ML frameworks
Understanding of prompt engineering, fine-tuning, and model evaluation techniques
Familiarity with MLOps, model serving infrastructure, and production AI systems
Intellectual curiosity: Voracious learner who stays current in a rapidly evolving field
Technical translation: Can explain complex AI concepts to non-technical stakeholders
Strategic foresight: Spots trends early and understands their second-order implications
Product judgment: Knows which innovations matter for users vs. which are just hype
Bias for action: Prototypes and experiments rather than just analyzing
Collaboration: Builds strong partnerships across Research, Engineering, and Product
Communication: Clear, compelling storyteller who can influence senior leaders
Preferred
Graduate degree (MS or PhD) in Computer Science, AI/ML, or related field
Published research in generative AI or related fields
Previous experience at an AI-first company or leading AI research lab
Background in creative tools or marketing technology
Proven understanding of digital marketing channels, attribution models, and campaign measurement methodologies. Familiarity with marketing technology ecosystems
Understanding of how large enterprises approach marketing measurement, governance, and optimization
Active presence in the AI community (GitHub contributions, conference presentations, thought leadership)
Benefits
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2025-12-30
Morningstar.com
2025-12-29
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