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MasterClass · 3 hours ago

Director, Social Media

United States

Full-time

Remote

Director/Executive

$170K/yr - $205K/yr

10+ years exp

MasterClass is a streaming platform where the world’s best come together to inspire others through their knowledge and stories. The Director of Social Media will lead the social media strategy, focusing on brand awareness and community engagement, while also managing content development and team leadership.

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Responsibilities

Develop and lead a comprehensive social media strategy that drives brand awareness, engagement, and community growth

Define and optimize our platform mix with a strong focus on Instagram and LinkedIn, ensuring each channel has a clear strategic role and content approach

Establish community guidelines and engagement principles that foster meaningful interaction and deepen audience connection

Drive social planning and execution for class launches, product releases, brand campaigns, and cultural moments

Concept, write, and produce high-quality, channel-native content to bring strategic priorities to life

Lead team to deliver social-first creative that is visually strong, culturally relevant, and platform optimized

Manage and maintain an integrated social calendar that spans evergreen content, UGC, instructor activations, launches, and tentpole moments

Own social reporting, analytics, and insight generation, translating data into clear recommendations and optimization roadmaps

Lead a disciplined test-and-learn approach to improve performance, expand reach, and strengthen audience engagement

Stay current on platform updates, emerging formats, and cultural trends to ensure MasterClass remains at the forefront of social innovation

Build, develop, and mentor a high-performing team with clear roles and growth paths

Partner closely with class launch, brand, product marketing, creative, comms, and channel leads to deliver integrated, social-led storytelling

Advocate for social best practices across the organization and ensure strategies remain aligned with brand and business goals

Qualification

Social media strategyInstagram expertiseLinkedIn expertiseContent developmentSocial analytics toolsCultural trends understandingTeam leadershipCommunication skillsAdaptability