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Roc Nation · 9 hours ago

Marketing Manager (Brands)

New York, NY

Full-time

Onsite

Mid, Senior Level

$68K/yr - $85K/yr

4+ years exp

Roc Nation is looking for a Marketing Manager who is passionate about pop-culture, music, and the spirits industry. The role involves owning the marketing strategy for a Roc Nation brand and executing various campaigns to drive sales and brand recognition nationally.

Digital EntertainmentMedia and EntertainmentMusicSocialVideo

No H1B

Responsibilities

Lead the development of brand campaigns, creative briefs, seasonal programs, and activation concepts

Transform strategy and data-backed insights into compelling presentations, copy, and marketing narratives

Present concepts and marketing initiatives clearly to leadership, partners, and cross-functional teams through compelling presentations

Monitor category trends, consumer insights, and competitor activity to identify growth opportunities

Lead the creation of 360° marketing campaigns across digital, social, influencer, experiential, and traditional channels

Collaborate closely with Roc Nation creative strategy and design teams to strengthen brand identity through clear messaging, visual consistency, and storytelling that resonates with target consumers

Manage content production, including photo/video shoots, brand assets, and packaging updates

Use brand and artist insights to identify and collaborate with content creators, influencers, and partners who will grow and scale authentic brand presence online

Develop retail and on-premise activation programs to support sales initiatives

Manage and develop POS materials, product education tools, and promotional programs for distributors and key accounts

Collaborate with the sales team to execute launch plans, sampling events, and promotions

Lead brand presence at festivals, tastings, sponsorships, and VIP events

Manage event budgets, planning, logistics, and post-event performance measurement

Ensure brand ambassadors deliver authentic, high-quality consumer experiences

Bring forward fresh ideas rooted in culture, mixology, hospitality, and consumer behavior

Learn quickly when facing new problems, analyze both successes and failures for clues to improvement; experiment and try to find new solutions

Stay sharp on category innovations, emerging platforms, and shifts in consumer expectations

Energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results

Manage multiple projects at once and push initiatives from concept through flawless execution

Deliver clear communication to internal teams, agencies, distributors, and partners

Provide constructive and actionable feedback to ensure all creative and strategic materials meet brand standards

Champion brand consistency across all consumer and trade touch points

Qualification

Brand StrategyCampaign DevelopmentDigital MarketingInfluencer MarketingConsumer InsightsProject ManagementCommunication SkillsRelationship BuildingAttention to Detail

Required

4–7+ years of brand or marketing experience

Bachelor's degree in Marketing, Business, Communications, or related field

Strong interest in spirits, cocktails, hospitality, and culture

Understand brand objectives and translate them into integrated marketing plans

Deep knowledge of social platforms, digital best practices, and influencer ecosystems

Up-to-date on cultural trends, brand marketing landscape, and innovative campaigns

Excellent communication, project management, and relationship-building skills

Strong attention to detail and excellent project management skills

Experience working cross-functionally and managing multiple stakeholders

Preferred

spirits, beverage, CPG, or lifestyle category preferred

Knowledge of the three-tier system and alcohol industry regulations is a plus

Benefits

Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

Free concert tickets, generous paid time off including paid holidays, sick time and floating days

Career and skill development programs with School of Live

401(k) program with company match