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McGraw Hill · 10 hours ago

Brand Specialist, Social Strategy

United States

Full-time

Remote

Mid Level

$50K/yr - $65K/yr

3+ years exp

McGraw Hill is a diverse and inclusive company that creates next-generation learning platforms for students and educators worldwide. They are seeking a Brand Specialist (Social Strategy) to lead organic social strategy, manage content creation, and enhance brand visibility through community engagement and analytics.

E-LearningEdTechEducationPublishing

Responsibilities

Lead and execute the organic social media strategy and roadmap, ensuring alignment with brand priorities and product campaigns

Write, curate, schedule, and repurpose platform-specific content while maintaining a balanced, trend-responsive content calendar

Create compelling social-first storytelling that translates product launches, events, and cultural moments into engaging short-form content

Manage community engagement and oversee employee advocacy efforts, providing guidance and ready-to-share content to strengthen brand representation

Use analytics, social listening, and a test-and-learn approach to optimize performance, identify opportunities, and collaborate with internal teams and creators on high-quality campaigns

Qualification

Social media managementContent creationInsightsAdobe Creative SuiteCommunity engagementWriting skillsCommunication skillsOrganizational skills

Required

3+ years of experience in social media management, content creation, or brand-related roles, including event or live coverage

Proven ability to create UGC-style content and short-form video tailored to platform needs

Strong understanding of platform algorithms, engagement tactics, and best practices across major social channels

Proficiency with Adobe Creative Suite and social media management and analytics tools

Exceptional writing and communication skills, paired with strong organization, attention to detail, and the ability to manage multiple priorities in a fast-paced environment