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Bioventus · 6 hours ago

Marketing Manager, US Downstream - Peripheral Nerve Stimulation

Durham, NC

Full-time

Onsite

Senior Level

7+ years exp

Bioventus is dedicated to developing its people and fostering a diverse team to help patients lead active lives. The Marketing Manager for the Peripheral Nerve Stimulation portfolio will develop and execute marketing strategies, collaborate with cross-functional teams, and support the field team to grow the business in the Neuromodulation market.

Health CareHealth DiagnosticsMedical Device

Growth Opportunities

Responsibilities

Develops downstream marketing content for the business, and advises as a competitive expert who serves as an advisor for internal cross-functional teams and sales channels

Develops product/brand strategies for the product/brand that align with the global business plan

Leads analysis of product/brand performance, trends, market conditions, competition, customers, channel partners, and other relevant market factors to support internal analysis, forecasting, reporting, and strategic planning activities

Defines, analyzes, and refines product/brand content, commercial strategies, and comprehensive tactical plans

Takes ownership role in developing portfolio and product-level content, including creation, consolidation, conveyance, and maintenance of messaging. Includes developing value propositions, talk tracks, and content to support broad portfolio conversations at the customer, patient, sales reps, surgeon, and internal levels to address evolving organizational needs

Develops and executes new product launch plans, in conjunction with NPD and product strategy teams, including but not limited to surgeon development, positioning, pricing, targeting, forecasting, expense budgeting, training, campaign, and content development

Creates innovative marketing solutions, programs, and tools (presentations, educational materials, selling materials, tradeshow content, digital assets, and campaigns, etc.) to create value and support the needs of the sales team, aligning these to organizational priorities, budget, and needs assessment

Manages and takes ownership of content routing through the internal review process and systems, developing strong working relationships with RA, Compliance, and Legal content reviewers

Partners with medical education, upstream marketing, clinical, and professional affairs to support KOL development, education programs, VOC and NPD initiatives, and clinical data generation

Supports on-site and field-based medical education, sales training, conferences, customer engagements, and other events as needed

Takes ownership of and manages activities of third-party vendors, from concept to execution, ensuring quality delivery of contracted services

Acts with integrity and ensures compliance with AdvaMed and Sunshine Act requirements

Qualification

Marketing experiencePeripheral NeuromodulationAdvanced marketing analyticsDigital marketingProject managementEntrepreneurial mindsetCommunication skillsLeadership attributes