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Brother USA · 1 week ago

Senior Specialist, Product Marketing, Lifetime Value

Bridgewater, NJ

Full-time

Hybrid

Senior Level

$90K/yr - $110K/yr

5+ years exp

Brother is a leading provider of home and office equipment, and they are seeking a Senior Specialist in Product Marketing focused on Lifetime Value. This role involves managing integrated communications initiatives and developing content strategies to enhance customer engagement and support product launches.

Customer ServiceElectronicsPrinting

Responsibilities

Participate and contribute in weekly meetings with the international team on in-app content direction

Provide content suggestions based on product knowledge and creative trends

Manage in-app content launch schedule and track projects supporting in app content as needed

Act as subject matter expert for the connected portfolio of products to support in-app feature development

Develop channel content strategies that support product launches, seasonal campaigns, new feature rollouts, and creativity education

Oversee the production of content in various formats, such as blog posts, videos, social media updates, and marketing materials

Support brand positioning and messaging for crafting, sewing, embroidery, and creative technology products—including hardware, software, app features, and educational offerings

Monitor competitor messaging and consumer trends in crafting, personalization, and content creation to inform brand strategy

Manage and maintain a content calendar aligned with launches, seasonal trends (e.g., holiday crafting), and marketing priorities

Lead customer survey projects with research and A&I teams

Facilitate focus groups and other research opportunities

Lead smaller brand initiatives independently, such as content refreshes, initiative brainstorms, brand tone updates, seasonal kits, or storytelling for niche product lines

Use data and analytics to measure the effectiveness of content and campaigns, and make data-driven adjustments

Communicate new ideas and recommend changes to the workflow when needed

Utilize Tableau dashboards to uncover trends and build meaningful insights

Stay up-to-date on market trends and competitor activities to identify new content opportunities

Inform product roadmap through customer understanding and data

Schedule and lead regular leadership updates to communicate insights and report out on findings

Travel and support tradeshows and events when needed

Facilitate booth set up with machines and marketing materials, coordination

Collaborate with the hardware team on the event booth and planning

Support digital educational programs and classes when needed with proofing scripts and on site support with filming

Work with Digital education manager to bring awareness to in app educational activities

Qualification

Product MarketingData AnalyticsTableauCreative ToolsProject ManagementResearch SkillsCommunication SkillsTeam CollaborationAttention to Detail

Required

Bachelor's Degree (or equivalent experience) in Business, Marketing, or related field

Minimum 5 years of experience in Marketing or Product Management such as launch planning, account management, competitive analysis, promotional planning and deployment of traditional/digital marketing campaigns

Experience working independently and collaboratively across the business to achieve results

Knowledge of Tableau and analytical dashboards

Knowledge of Creative Tools (Canva)

Knowledge of project management tools (Workfront)

Ability to work independently as well as part of a team; team player with ability to work with cross-functional teams and foster a positive dynamic to drive projects forward; ability to build collaborative relationships

Ability to create and execute presentations to varying audiences

Strong communication skills (verbal/written/interpersonal)

Strong attention to detail & organizational skills

Ability to manage multiple projects and meet deadline requirements

Strong business acumen with an analytical, data-driven approach; ability to identify and seek needed information (excellent research skills)

Ability to research trends, translate to insights, and map to content calendar

Ability to proof and write content copy