FINESSE · 3 weeks ago
Director of Brand
FINESSE is pioneering a new paradigm within the fashion industry that is more efficient, faster, and more sustainable. The Director of Brand will own the visual and creative expression and identity of the company, leading brand strategy and ensuring high-impact consumer engagement through innovative campaigns and team leadership.
Artificial Intelligence (AI)FashionMarket Research
Responsibilities
Lead brand & identity across campaigns, e-commerce, social, talent, content, and paid media, ensuring cohesive and high-impact consumer impression
Concept, plan, produce and oversee art & identity across the firm - including creative development, casting, visual direction, and post-production management
Partner cross-functionally across departments to align creative output with brand, growth, and launch priorities
Guide, mentor and build our a world-class creative team of general artists, 3D artists and AI artists ; establish clear standards, processes, and efficient ways of working
Build and manage scalable creator/talent pipelines, including contracts and casting
Maintain a strong pulse on digital culture, fashion trends, and Gen-Z aesthetics to innovate and engage authentically with consumers
Balance big-picture brand direction with hands-on execution - from conceptualization to post-production and launch
Qualification
Required
5-10+ years in brand leadership roles within fashion, beauty, Gen Z-first brands, or creator-led/digital-native companies
Proven experience producing standout campaigns from concept through final assets
Hands-on operator with comfort directing & managing talent (ideally across AI as well)
Proven ability to execute successfully in extremely fast-paced, agile environments, comfortable managing shifting priorities and concurrent initiatives
Proven track record of partnering cross-functionally to translate strategy into compelling creative
Deep understanding of culture, with the ability to translate into identity in rapid iteration cycles
Exceptional taste, strong instincts, and an ability to balance creative ideas with realistic execution
Low-ego, collaborative, detail-oriented, and energized by creative ownership
Benefits
Medical, dental and vision insurance
Pension
Company sponsored happy hours and outings
Company
FINESSE
FINESSE is the first AI-led fashion house leveraging machine learning on big data and consumer feedback to predict trends & forecast demand.
H1B Sponsorship
FINESSE has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (3)
Funding
Current Stage
Early StageTotal Funding
$44.88MKey Investors
TQ Ventures
2023-07-01Series A· $40M
2021-01-27Seed· $4.5M
2019-02-01Pre Seed· $0.38M
Recent News
Company data provided by crunchbase