Apply on Employer Site

Title Nine · 2 weeks ago

SR. MANAGER, LIFECYCLE & RETENTION MARKETING

Emeryville, CA

Full-time

Hybrid

Senior Level

$125K/yr - $150K/yr

7+ years exp

Title Nine is a woman-run and owned company dedicated to outfitting and inspiring women. They are seeking a Sr. Manager, Lifecycle & Retention Marketing to lead strategies that enhance customer engagement and lifetime value through data-driven marketing initiatives.

ApparelConsumer GoodsE-CommerceFashionLeisureLifestyleRetail

Responsibilities

Drive the execution of retention and lifecycle marketing strategies aligned with overall business goals

Translate customer insights and data analysis into actionable programs that increase LTV and reduce churn

Apply testing and analytics to optimize retention campaigns and lifecycle programs

Partner with eCommerce, Creative, and Marketing leaders to support customer-first strategies

Oversee and optimize Title Nine’s email and lifecycle marketing programs, including triggered, transactional, batch, and loyalty communications

Manage campaign calendars and deliver seamless execution from creative brief through deployment

Develop customer journey strategies including reactivation, pre-emptive retention, and repeat purchase drivers Partner with Creative to ensure messaging and content resonates with customers and reinforces Title Nine’s brand voice

Support direct mail and loyalty programs as part of an integrated retention strategy

Nurture new leads and acquisitions into repeat customers

Organize and execute email/list hierarchy rules within a complex email program

Work with performance marketing teams to inform audience targeting and retention-focused paid media

Partner with eCommerce to align retention initiatives with site experience improvements

Provide input on catalog contact strategy and promotional planning using data and insights

Manage customer segmentation, cohort analysis, and dashboards to monitor retention and LTV performance

Lead testing initiatives to continuously refine lifecycle campaigns and promotional strategies

Report results against goals and provide actionable recommendations to improve performance

Serve as the in-house expert on CRM/email best practices, tools, and processes

Lead and mentor our retention marketing team while fostering a collaborative, results-driven culture and building strong partnerships with internal teams and external vendors to achieve retention goals

Qualification

Lifecycle marketing strategiesCRM systemsEmail marketingData analysisCustomer segmentationTeam managementHTML skillsMicrosoft OfficeGoogle AnalyticsDirect mail marketingCustomer Data Platform