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Sauce · 3 weeks ago

Head of Sales (B2SMB Restaurant SaaS)

NYC Metro Area

Full-time

Hybrid

Director/Executive

6+ years exp

Sauce is a premier restaurant technology platform that empowers local businesses through innovative delivery solutions. They are seeking a Head of Sales to lead the SMB sales motion for new restaurant acquisitions, improve conversion rates, and build a high-performing sales team focused on accountability and growth.

Artificial Intelligence (AI)CRMFood and BeverageMachine LearningMessagingNatural Language ProcessingRetail TechnologySaaS

Responsibilities

Own the SMB sales motion for net-new restaurant acquisition

Translate company goals into practical quotas, activity models, and territory plans

Continuously refine ICP, messaging, and targeting based on field learnings and data

Be accountable for new ARR, conversion rates, and rep productivity

Partner closely with Marketing to tighten handoffs, evaluate channel performance, and refine lead quality

Deliver crisp reporting and insights that help the organization make fast, informed decisions

Own team targets for new ARR, conversion rates, and rep productivity

Partner with Marketing on lead quality, SLAs, and feedback loops on performance by channel

Provide clear reporting and insights to leadership on what’s working and what needs attention

Lead AEs/SDRs with hands-on coaching: 1:1s, call reviews, deal strategy sessions, and ongoing skill development

Hire and onboard new reps in a way that sets clear expectations and accelerates time-to-productivity

Build a team culture rooted in effort, craftsmanship, perseverance, and supportive collaboration — where people show up for each other and follow through

Learn the motion by engaging directly with calls, customers, and deals

Improve pipeline visibility and forecasting accuracy through process cleanup

Implement 2–3 targeted improvements that meaningfully shift funnel performance

Hit or exceed team quota with reliable, consistent performance

Improve conversion at key stages and reduce rep ramp time

Establish a cohesive, high-trust team with clear operating rhythms and shared standards of excellence