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John Deere · 8 hours ago

Product Manager, Personalization Delivery Engine

United States

Full-time

Remote

Mid, Senior Level

$123K/yr - $184K/yr

5+ years exp

John Deere is a company focused on addressing global challenges related to food, fiber, and infrastructure as the world population grows. The Product Manager, Personalization Delivery Engine will enhance customer digital experiences by delivering personalized content across various channels and collaborating with marketing and engineering teams to optimize personalization strategies.

ConstructionIndustrial ManufacturingMachinery ManufacturingManufacturing

Comp. & Benefits

No H1B

Responsibilities

Translate customer journeys and milestones into matrixed personalization omni-channel experiences (web, email, digital advertising)

Streamline and automate personalization tactic processes across all digital channels and digital marketing groups

Act as expert and coach across the global enterprise to instill best practices into our marketing organization and drive digital engagement and digital marketing effectiveness

Craft, propose, and execute a strategy to drive personalization decisions through headless UI components across all Deere digital experiences

Inform a metadata strategy which enables seamless pairings of customer personas and content in a digital personalization context

Collaborate with Digital Activity Data Product to harden and make accessible rich descriptive analysis of your personalization efforts

Own digital abandonment reclamation efforts (Always-On) in an omni-channel context

Qualification

Digital product developmentDigital go-to-market strategiesCustomer journey planningInterpreting web behavioral dataA/B testingData as a ProductAmazon Web Services (AWS)Headless design systemsTechnical fluencyStakeholder communicationData privacy knowledgeEmotional intelligence

Required

5 or more years of experience in digital/software product development with a focus on customer digital applications

3 or more years of experience executing digital go-to-market strategies and digital customer journey planning

3 or more years of experience communicating to a diverse stakeholder group conveying complex concepts in simple customer-centric ways

3 or more years of experience interpreting digital web behavioral data

Proven emotional and technical knowledge to achieve results in partnership with experts in engineering, architecture, UX/UI, product management, and application/MarTech management

A track record of digital optimization via A/B Tests, curated experiences, and customer-centric feature development

Bachelors degree in related field or equivalent related work experience