Shionogi Inc. (U.S.) · 1 month ago
Associate Director HCP Marketing and Field Promotion
US-NJ-Florham Park
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$165K/yr - $195K/yr
6+ years expShionogi Inc. is a pharmaceutical company seeking an Associate Director of HCP Marketing and Field Promotion. The role involves developing and optimizing strategies to enhance healthcare professional awareness and adoption of a new COVID-19 product, while also ensuring effective communication and collaboration with various stakeholders.
Pharmaceuticals
Responsibilities
Develop and implement integrated field promotion strategies to drive product awareness and adoption among target HCPs
Oversee the planning and execution of promotional campaigns, ensuring compliance with regulatory guidelines and industry standards
Analyze data and Key Performance Indicators (KPIs) to drive improvements and new programs, addressing gaps in performance as part of an overall Commercial Excellence blueprint
Become the brand-team subject matter expert on omnichannel strategy and program execution, ensuring impactful integration of non-personal and personal promotion initiatives, including relevant direct-to-patient programs in the field
Partner with Commercial Operations to support field-based training initiatives relevant to functional area
Act as “POA/Launch Meeting Champion” for Brand Team, ensuring brand programs and logistics are well coordinated and represented at Sales meetings
Work closely with Sales, Market Access, Medical Affairs, Commercial and Field Operations and RC (Review Committee) teams to ensure timely and consistent deployment of tactics and overall brand messaging – ensure ‘one voice’ to customers
Develop and implement effective two-way communications, becoming the brand team liaison with the Salesforce
Effectively manage relationships and budgets with promotional agencies and vendors to ensure optimum development of tactics and cost-effective use of resources
Qualification
Required
Bachelor's degree
Minimum of 6-8 years of experience in sales and marketing roles in the pharmaceutical industry is required
Experience managing agency partners and budgets required
Strong analytical, planning, and communication skills, with demonstrated ability to adapt quickly in a fast-paced environment
Excellent communication and interpersonal skills
Ability to lead and influence others, with and without authority
Proven ability to collaborate with cross-functional teams and external stakeholders
Ability to work with agility with an innovative and growth mindset
Has a positive 'hands on' attitude, able to be flexible and agile, take ownership and be accountable
Ability and willingness to travel domestically and internationally as required (up to 25%)
Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week
Preferred
Advanced degree (MBA, MS, etc.) is a plus
1-3 years in a leadership role (Marketing and/or Sales) preferred
Launch experience preferred
Anti-viral/COVID-19 experience is a plus
Primary care/urgent care experience highly preferred
Benefits
Comprehensive benefits
Bonus
Long-term incentive
Applicable allowances
Company
Shionogi Inc. (U.S.)
Since 1878, we have been committed to developing new treatments to improve patients' lives worldwide.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Nathan Mccutcheon
US President and CEO
Margaret Borys, CPA, MBA
SVP & Chief Commercial Officer
Company data provided by crunchbase