ABA Centers of Georgia · 1 month ago
Director of Digital Marketing
Boca Raton, Florida, United States
Full-time
Onsite
Director/ExecutiveTexas ABA Centers is the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy. As the Director of Digital Marketing, you will lead the development and execution of digital strategies, plans, and campaigns that drive measurable business results.
Mental Health Care
Responsibilities
Lead digital marketing strategies and campaigns using modern, AI-enabled platforms
Guide AI Search initiatives (AEO) to strengthen ABA Centers’ visibility in AI-driven search ecosystems
Develop and Manage digital marketing budgets across enterprise, subsidiary, and clinic levels
Cultivate a “test-and-learn” culture focused on optimization and improvement
Own ROI measurement for all digital efforts
Lead and develop a team across SEO, SEM, PPC, email automation, and social media
Collaborate cross-functionally to meet business goals
Provide insights into the digital client journey
Qualification
Required
Experience in leading digital marketing strategies and campaigns using modern, AI-enabled platforms
Proven ability to guide AI Search initiatives (AEO) to strengthen visibility in AI-driven search ecosystems
Experience in developing and managing digital marketing budgets across enterprise, subsidiary, and clinic levels
Ability to cultivate a 'test-and-learn' culture focused on optimization and improvement
Experience in owning ROI measurement for all digital efforts
Proven experience in leading and developing a team across SEO, SEM, PPC, email automation, and social media
Strong collaboration skills to work cross-functionally to meet business goals
Ability to provide insights into the digital client journey
Company
ABA Centers of Georgia
ABA Centers of Georgia is proud to be the state's leading provider of evidence-based ABA therapy.
Founded in 2023
11-50 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase