LinkedIn · 1 week ago
Sr. Product Marketing Manager 1 - LinkedIn Business Platform
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $195K/yr
7+ years expLinkedIn is the world’s largest professional network, committed to creating economic opportunity for every member of the global workforce. They are seeking an experienced Senior Product Marketing Manager to support their LinkedIn Business Platform, focusing on enhancing customer purchasing experiences and driving product strategy through customer insights and cross-functional collaboration.
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Responsibilities
Understand customers and influence product strategy
Partner with PM and Design to synthesize voice-of-customer insights, competitive research, sales feedback, and usage signals into clear problem statements and opportunities across the purchasing journey
Shape product hypotheses, audience definitions, and success criteria to guide roadmap decisions across online checkout, business purchasing, self-serve add-ons, and omnichannel flows
Translate complex workflows and platform capabilities into simple, compelling narratives that align partners on what we’re solving and why it matters
Drive the strategy, narrative, and GTM for selling experiences
Build the product story, positioning, messaging, and value propositions for new checkout capabilities, growth experiments, and field-to-online/online-to-field pathways
Define the end-to-end go-to-market strategy for features and programs that improve how customers discover and purchase LinkedIn products
Ensure cross-functional alignment on launch tier, rollout strategy, timing, and readiness requirements across LOBs and channels
Lead product launches and partner orchestration
Coordinate cross-functional execution across Product, Engineering, Sales, Support, Marketing, , and GTM to ensure smooth, predictable launches
Create and deliver high-impact enablement for field, support, and customer success teams— including training materials, comms, demos, and in-product guidance
Serve as the connective tissue across teams, ensuring consistency of narrative and clarity on roles, timelines, and dependencies
Drive adoption, measure impact, and refine
Monitor performance of new buying flows and experiments, analyze early usage signals, identify friction points, and recommend refinements to improve conversion and customer experience
Partner with analytics and product teams to define KPIs, track adoption, and measure business impact across channels
Package insights and learnings to influence future roadmap decisions, improve activation, and unlock long-term growth across both self-serve and sales-assisted motions
Qualification
Required
BS degree in marketing-related field or equivalent experience
7+ years of marketing experience within product marketing, product development, go-to-market and/or sales enablement experience
Preferred
Strategic thinker with a passion for technology and a record of driving AI initiatives that address customer needs
Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
Experience learning and translating complex technical concepts and features into a benefit-driven narrative for audiences ranging from C-level execs to developers to internal sales professionals
Track record of successful partnership with cross-functional leaders and communication with C-level leaders
Able to manage multiple priorities in a dynamic environment, work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
Experience using user, market and competitive research to influence product development strategies
Ability to inspire, lead and align cross-functional teams - excellent communication, interpersonal, team building and problem solving skills
Ability to work in a fast-paced, startup environment, demonstrating resourcefulness, motivation, initiative and leadership, building creative solutions and driving results
Benefits
Annual performance bonus
Stock
Benefits and/or other applicable incentive compensation plans
Company
LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft.
10001+ employees
H1B Sponsorship
LinkedIn has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (892)
2024 (1108)
2023 (913)
2022 (1580)
2021 (1043)
2020 (1146)
Funding
Current Stage
Public CompanyTotal Funding
$154.8MKey Investors
Bain Capital VenturesGreylockSequoia Capital
2016-06-13Acquired
2016-02-15Private Equity
2014-04-01Series Unknown
Leadership Team
Ryan Roslansky
Chief Executive Officer
Dan Shapero
Chief Operating Officer
Recent News
Social Media Today
2026-01-11
2026-01-10
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