MeridianLink · 5 hours ago
Senior Marketing Operations Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expMeridianLink is seeking a Senior Marketing Operations Manager who can bridge strategy and execution through data, AI, systems, and automation. The role involves owning the marketing tech stack, ensuring data integrity, and optimizing marketing operations to achieve measurable ROI.
BankingFinancial ServicesFinTechInformation Technology
Responsibilities
Own configuration, optimization, and maintenance of HubSpot Marketing Hub workflows, campaigns, lead scoring, and lifecycle stages
Manage integrations between HubSpot, Salesforce, and 6sense, ensuring seamless bi-directional data flow across all systems
Build and maintain automation frameworks and workflows for lead routing, enrichment, deduplication, and attribution modeling
Implement and govern data normalization processes for company, contact, and account records across CRM and MAP
Partner with IT, sales, customer success, and rev ops to maintain sync integrity and prevent API errors or sync failures and ensure cross-functional visibility
Establish data quality standards and auditing processes to ensure accuracy of campaign, lead, and opportunity data
Design and maintain dashboards across HubSpot, Salesforce, and BI tools to visualize funnel performance, campaign ROI, and account engagement
Leverage 6sense intent and engagement data to refine audience segmentation, lead scoring, and nurture programs
Partner with Finance and Rev Ops to align marketing metrics with pipeline and revenue reporting
Document and enforce standard operating procedures for campaign execution, reporting, and data governance
Implement lead management frameworks (MQL → SQL → Opportunity) and continuously refine them based on conversion performance
Support demand generation, ABM, and lifecycle marketing teams by designing scalable, automated campaign infrastructure
Ensure compliance with GDPR, CCPA, and other data privacy regulations across marketing systems
Act as the primary technical liaison between marketing, sales, and IT
Train and enable marketing users on system best practices, workflows, and reporting
Partner with the GTM analytics and operations teams to evolve attribution and forecasting models
Qualification
Required
3–5 years in Marketing Operations, Revenue Operations, or related technical roles in B2B SaaS
Expert-level proficiency with HubSpot, Salesforce, and 6sense (including configuration, API integrations, and custom field mapping)
Deep understanding of lead management, data architecture, and multi-touch attribution models
Strong knowledge of data hygiene, enrichment tools (e.g., ZoomInfo, Apollo, etc.), and data normalization frameworks
Proven ability to translate complex GTM metrics into actionable insights and executive-level dashboards
Experience with advanced reporting for PE backed organizations
Comfortable operating in high-growth, cross-functional environments with competing priorities
Company
MeridianLink
MeridianLink is a digital lending platform that helps financial institutions through a configurable platform.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$570.51M2025-08-11Acquired
2024-09-26Post Ipo Secondary· $0.01M
2024-02-07Post Ipo Secondary· $85.5M
Leadership Team
Larry Katz
Chief Executive Officer
Elias Olmeta
Chief Financial Officer
Recent News
2025-11-19
Company data provided by crunchbase