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United Way · 1 month ago

Senior Manager, Website Content and User Experience

Alexandria, VA, US

Full-time

Hybrid

Senior Level

$93K/yr - $105K/yr

5+ years exp

United Way Worldwide seeks a Senior Manager for Website Content and User Experience to lead the design and management of digital experiences aimed at enhancing donor engagement. This role involves overseeing user experience strategies, content management, and collaboration with various teams to drive impactful digital marketing initiatives.

EducationHealth CareNon Profit

Responsibilities

Prioritize the user at every decision point, with a knack for understanding user behavior, analyzing data, and establishing strategies to maximize overall impact

Develop, design and execute user experiences (including landing pages) and content recommendations to expand audience understanding and level of engagement with United Way. Oversees updating and formatting of web content

Architect, communicate, and build alignment on key digital journeys and experiences that drive new and deepen current donor and supporter relationships

Provide direction to, and coordinate with internal content creation teams, to ensure assets (visuals, video, featured stories, headers, copy) all follow digital best practices and deliver against objectives

Develop and oversee an editorial calendar for UW.org that aligns with annual communications, priority programs, and social media activation plans

Collaborate with internal and external stakeholders to create web experiences that grow traffic and engagement by adopting UX, information architecture, social media integration, and search engine optimization (SEO) best practices

Create new proposals through a digital lens based on historical information, current trends & experiences to help evolve and grow our digital footprint

Collaborate with analytics and donor insight team members to leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy and ongoing optimization

Coordinate with IT team members and external hosting partner to monitor website performance, and identify, prevent, and resolve issues. Establish ways of working to ensure optimal digital experience oversight

Ensure adherence to United Way Worldwide brand standards and organizational objectives are prioritized in all efforts

Coordinate with team members to track and analyze website traffic trends and use findings to make data-driven decisions about editorial content

Provide direct support for online fundraising, donor management, and integrated marketing efforts

Develop and deliver internal communications and presentations to cross-functional teams and leadership to socialize strategies, results, and programs

Lead A/B testing approach and tracking on UW.org and other digital assets

Ensure digital marketing excellence, including the highest possible brand and consumer experience

Other duties as assigned

Qualification

Digital marketingUser experience designWebsite developmentGoogle AnalyticsSEOContent managementProject managementGraphic designData analysisCommunication skillsCollaboration skills

Required

Bachelor's degree in a related field such as marketing, user experience design, communications or related field; or commensurate experience

Minimum five years of experience in a similar or related role

Experience working across different functions related to digital marketing including website development, digital media marketing, SEM, SEO, social media, mobile development, analytics, CRM, and user experience

Must be comfortable working within a Drupal CMS environment and coordinating efforts with internal developers (IT) and external partners

Working knowledge of Google Analytics/GA4, Google Tag Manager, UTM creation/tracking, retargeting/remarketing strategies and web APIs

Strong and effective project management skills and ability to lead and direct internal and outside resources

Ability to manage multiple projects with different and converging timelines

Excellent communication skills. Effective storyteller in evangelizing strategies and new directions

Strong collaboration and partnership skills. Ability to effectively influence stakeholders and gain consensus at all levels of the organization

Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data

Basic graphic design/photo editing skills

Preferred

The ideal candidate will possess a strong background in digital marketing, with direct experience managing websites, and a focus on creating compelling brand experiences

Connected to United Way's mission and motivated to enhance one of the world's best-known and most trusted brands

The curiosity and drive to keep pace with the latest technology innovations, along with new and emerging digital trends

The ability to recognize challenges and opportunities, drive ideas, and map the digital solution options and capabilities to necessary business outcomes

Strong situational analysis, negotiation, and decision-making abilities

Experience with digital fundraising strategies and associated technology platforms

Deep experience with web writing, user experience design and/or graphic design

Experience in a federated, non-profit model is a plus