Brand Intelligence Manager jobs in United States
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Stellantis · 9 hours ago

Brand Intelligence Manager

Stellantis is seeking a Brand Intelligence Manager to lead and evolve their global brand tracking and analysis capabilities. This role will be instrumental in shaping strategic brand decisions by leveraging customer insights and collaboration across departments.

AutomotiveIndustrial ManufacturingRetailTransportation

Responsibilities

Own and manage the global brand tracking survey and tool across markets
Ensure consistency, relevance, and strategic alignment of KPIs
Translate tracking results into actionable insights for brand and product teams
Design and oversee qualitative studies to explore current and potential brand territories
Identify emotional and cultural drivers of brand perception
Partner with external agencies and internal stakeholders to deliver high-impact research
Structure and evolve the analytical framework for brand positioning
Define and refine brand value models and perception maps
Support brand teams in aligning product and communication strategies with brand identity
Work closely with the Clinic/Product research department to assess future product contribution to brand equity
Collaborate with Product, Design, and Communication teams to ensure brand coherence
Synthesize customer knowledge into strategic recommendations
Develop a robust framework to evaluate Brand value/equity based on tangible and intangible attributes
Present findings to senior leadership and global brand teams
Contribute to long-term brand strategy development

Qualification

Brand researchQualitative researchQuantitative researchStrategic marketingCross-cultural sensitivityAnalytical capabilitiesStorytelling skillsGlobal project managementInfluencing skillsProduct planningData analysisSocial listeningCollaboration skills

Required

Bachelor's degree in Marketing, Business, Psychology, Sociology, or related field
Minimum 10 years in brand research, tracking, strategic marketing roles or related fields
Proven background in customer research and brand analysis (automotive experience not mandatory)
International experience and cross-cultural sensitivity are essential
Strong strategic thinking and analytical capabilities
Expertise in both quantitative and qualitative research methodologies
Excellent storytelling and presentation skills
Ability to influence and collaborate across global teams
Experience in the U.S.OEMs/ brands

Preferred

Product Planning experience
Global project management
Analytics/data/IA/Social Listening

Benefits

Comprehensive Health & Well-being Coverage
Family Building Benefit
Generous Paid Time Off
Competitive Retirement Savings Plans
Income Protection & Insurance Options
Company Vehicle Lease Program
Support for Your Growth and Giving Back

Company

Stellantis

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Stellantis is an Franco-Italian-American automotive holding company that manufactures automobiles.

Funding

Current Stage
Public Company
Total Funding
$14.13B
2021-07-23Post Ipo Debt· $14.13B
2021-01-18IPO

Leadership Team

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Antonio Filosa
Chief Executive Officer
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Christine Feuell
Chrysler and Alfa Romeo NA Brand CEO
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Company data provided by crunchbase