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Known · 7 hours ago

Senior Specialist, Digital Partnerships

New York, NY

Contract

Hybrid

Mid, Senior Level

$80K/yr - $90K/yr

3+ years exp

Known is a modern marketing company that combines art and science to tackle the challenges facing marketers. As a Senior Specialist in Digital Partnerships, you will focus on managing vendor relationships and guiding media performance to align with clients' business objectives.

AdvertisingBusiness DevelopmentMarketingSocialSocial Media

Hiring Manager

Rachel Richards

Responsibilities

Engage and evaluate media vendors to broaden and improve the team’s partner roster

Work closely with other team members to negotiate partnerships with vendors

Understand and effectively communicate the value proposition of IO partnerships holistically and for each partner, as well as relevant technology and processes

Ensure best practice in all executional activities (set up, trafficking requests, optimization, reporting, etc.) and knowledge sharing across teams

Coordinate digital partnership efforts (strategy and execution) with other media channels

Build analyses, stories, and slides for client media plans and reports

Manage communications with clients as appropriate

Understand the client’s overall business objectives and translate them into effective paid media campaigns

Qualification

Digital media partnershipsVendor negotiationMedia performance analysisPrismaCampaign managementCommunication skillsOrganizational skillsCritical thinking

Required

3+ years of experience in a digital agency environment working with media vendors, internal teams, and external collaborators

Knowledge of direct IO partnerships' roles in the media ecosystem, including familiarity of how these relate to specific tactics (display, video, social, email, search, etc.)

A deep understanding of the strategic and executional aspects of managing direct partnerships, including vendor RFPs/evaluation/negotiation, in-platform plan setup, contracting, creating trafficking requests, post-launch QA, reporting, etc

Exceptional written and verbal communication skills

Strong track record of planning and executing branding, consideration, and direct response campaigns, ideally across a variety of verticals

Strong organizational skills to ensure accuracy and quality of all accountable responsibilities and deliverables

Outstanding critical thinking skills and a detail-oriented mindset

Hands-on Experience With Prisma Is Required