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Incorta · 14 hours ago

Growth Marketing Manager (B2B SaaS)

United States

Full-time

Remote

Mid, Senior Level

$97K/yr - $121K/yr

7+ years exp

Incorta is seeking a data-driven and creative Growth Marketing Manager to accelerate pipeline growth and improve the quality of their marketing funnel. This role involves designing experiments, running campaigns, and optimizing the buyer journey, focusing on building demand both organically and through partnerships.

AnalyticsBusiness IntelligenceCloud Data ServicesData IntegrationData Visualization

Responsibilities

Build and execute multi-channel demand generation campaigns (email, paid, social, webinars, content syndication, events) to generate high-quality leads

Manage and optimize the marketing funnel to increase conversion rates at every stage (Lead → MQL → SQL → Opportunity)

Partner with sales and marketing ops to align lead scoring, routing, and qualification criteria

Collaborate with Channel Partners and Tech Alliances to plan co-developed marketing campaigns and programs to drive new opportunities

Design and run A/B and multivariate tests across ads, emails, landing pages, and nurture flows

Use data to evaluate campaign performance and identify opportunities for funnel optimization

Continuously refine messaging, CTAs, and offers to maximize engagement and conversion

Own and maintain the Partner Portal to provide partners with GTM materials, campaign related promotional material and sales enablement

Develop integrated campaigns around priority verticals, personas, and use cases

Collaborate with product marketing to tailor messaging for specific buyer segments

Work closely with the Partner team to plan campaigns with Partners and to identify Incorta Campaigns to embed partners in as participants or to co-develop

Own budget allocation across demand channels to balance volume and quality

Track, analyze, and report on campaign performance and ROI

Provide insights into pipeline contribution and CAC payback

Share learnings across the marketing team to inform broader strategy

Collaborate with the Partner team to report on partner involved analytics

Qualification

B2B SaaS experienceDemand generationA/B testingMarketing automation toolsSalesforce familiarityAnalytical mindsetCopywriting skillsCollaborative experience