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Snap Inc. · 3 hours ago

Product Marketing Manager, Brand/AR

Palo Alto, CA

Full-time

Onsite

Senior Level

$173K/yr - $259K/yr

5+ years exp

Snap Inc. is a technology company that empowers people to express themselves through innovative products such as Snapchat and AR glasses. They are seeking a Product Marketing Manager to lead go-to-market planning and execution for products in the Revenue Product verticals, conducting market research and defining messaging that resonates with advertisers.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Own go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions

Conduct market research to inform product positioning and strategy

Define messaging and value propositions that resonate with advertisers

Lead cross-functional coordination for product launches and scaled activation

Drive creation of internal enablement materials and client-facing resources

Measure adoption and performance, and iterate on GTM strategy accordingly

Qualification

Product marketingDigital advertisingMarket researchData analysisSales enablementProactive leadershipCross-functional collaborationWritten communicationVerbal communication

Required

BS/BA degree or equivalent years of experience

5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles

Strong understanding of advertiser needs and the digital advertising landscape

Skilled at crafting product narratives for both technical and non-technical audiences

Ability to work cross-functionally to align GTM strategy and execution

Proactive and self-directed with the ability to lead multiple initiatives

Strong written and verbal communication skills

Preferred

Experience launching and scaling advertising or monetization products

Familiarity with sales enablement and advertiser engagement strategies

Ability to manage messaging across internal and external stakeholders

Comfortable with data analysis and visualization using tools like Looker or similar platforms

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Compensation packages that let you share in Snap’s long-term success

Eligible for equity in the form of RSUs

Company

Snap Inc.

Glassdoor3.6

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

Founded in 2011

Santa Monica, California, US

5001-10000 employees

https://careers.snap.com/

H1B Sponsorship

Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (394)

2024 (366)

2023 (332)

2022 (356)

2021 (318)

2020 (237)