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K18 Hair · 2 weeks ago

Director of Field Sales Strategy

United States

Full-time

Hybrid

Director/Executive

$120K/yr - $135K/yr

7+ years exp

K18 Hair is a company focused on hair freedom and innovation through biotechnology. The Director of Field Sales Strategy will lead the professional business strategy across the distributor network, ensuring alignment between sales leadership and field teams while driving growth and enhancing distributor relationships.

BeautyCosmeticsManufacturing

Responsibilities

Partner with the VP of Sales and cross-functional leaders to define and deliver annual, monthly, and weekly sales objectives aligned with corporate goals

Collaborate with Sales, Finance, Marketing, and Operations to set and achieve revenue targets

Develop and execute strategic sales plans that balance brand, operational, and financial priorities

Contribute market insights and performance trends during internal strategy and planning sessions

Provide input into corporate budgeting and forecasting to align field performance with profitability goals

Lead distributor field teams to execute K18’s professional strategy consistently across all territories

Oversee implementation of field support tools—training programs, productivity initiatives, account planning, and customer engagement systems

Establish clear KPIs and accountability frameworks to drive high performance and collaboration

Design and deliver sales enablement and education programs that enhance field execution and stylist engagement

Partner cross-functionally to develop impactful sales collateral, field resources, and training materials

Represent K18 at distributor national and regional sales meetings to align teams and reinforce strategy

Identify distribution gaps and opportunities, supporting expansion initiatives as needed

Build and manage relationships with key salon groups and multi-location chain accounts

Collaborate with distributor and retailer key account managers to create tailored sales strategies and assortments that optimize brand performance

Lead quarterly business reviews (QBRs) with internal and external partners to assess results and shape forward-looking plans

Drive growth into new territories and customer segments through targeted partnership development

Monitor distributor performance (sales, fill rates, deductions) and recommend data-driven actions for improvement

Partner with distributors and internal teams to plan and execute product launches, promotions, and education initiatives that drive sell-through

Develop and oversee a Salon Suites Program to engage suite owners and independent stylists via education, sampling, and activation

Ensure field programs reflect K18’s brand values, messaging, and business priorities

Act as a brand ambassador at distributor meetings and events, gathering insights to inform future strategy

Track and analyze weekly, monthly, and quarterly performance by territory, door, and account to identify trends and opportunities

Use analytics and dashboards to guide decision-making and pinpoint growth levers

Build scalable field processes, reporting frameworks, and ROI tracking tools

Present regular business updates and insights to senior leadership

Qualification

Sales StrategyField LeadershipKey Account ManagementAnalytical SkillsEducation Program DevelopmentRelationship BuildingStrategic PlanningCommunication SkillsPresentation SkillsOrganizational Skills