CalAmp · 1 month ago
Associate Product Marketing Manager
US-CA-Carlsbad
Full-time
Hybrid
Mid Level
3+ years expCalAmp is seeking an Associate Product Marketing Manager to craft and execute messaging, content, and go-to-market programs for their IoT hardware and telematics solutions. This role involves producing customer-facing assets and collaborating closely with various teams to ensure effective market communication and influence pipeline growth.
AnalyticsArtificial Intelligence (AI)Cloud ComputingInformation TechnologyInternetMobileWireless
Responsibilities
Develop clear and differentiated product positioning, value propositions, and messaging for CalAmp’s Edge Devices and Telematics Solutions portfolio
Produce a steady stream of high-quality content including datasheets, whitepapers, case studies, pitch decks, product videos, solution briefs, and infographics
Own and maintain website content for edge devices, ensuring accuracy, clarity, and SEO alignment
Support go-to-market strategy and product launches in partnership with Product, Sales, Channel Partners, and broader Marketing team
Contribute to sales and partner enablement materials including battlecards, competitor briefs, solution playbooks, and vertical-specific messaging
Partner with Demand Generation on campaign messaging to drive engagement across awareness, interest, and evaluation stages of the funnel
Coordinate analyst and trade publication engagement, supporting bylined content and insights
Support delivery of sales and partner training sessions and ongoing content updates to equip internal and external teams with current product knowledge and tools
Build strong cross-functional alignment with Sales, Demand Gen, Channel Partners, and Customer Success to ensure consistent and impactful market communication
Represent CalAmp’s innovation through webinars, thought leadership pieces, and conference materials
Qualification
Required
Bachelor's degree in Marketing, Business, Engineering, Computer Science, or related field
3–5 years of experience in content-focused B2B marketing or product related roles
Demonstrated success creating high-quality content across multiple formats: whitepapers, videos, webinars, ebooks, guides, case studies, and sales collateral
Polished written and verbal communication skills with the ability to simplify technical concepts into customer-focused storytelling
Experience with go-to-market planning, competitive analysis, and sales & channel enablement
Strong project management skills and the ability to manage multiple priorities and deadlines
Proven cross-functional collaboration with Sales, Product, and external stakeholders
Preferred
MBA or advanced marketing certifications
Familiarity with IoT, telematics, firmware, edge/cloud computing, or B2B hardware/software environments
Experience supporting channel marketing programs or partner communications
Experience in analyst and media relations with published bylines or trade commentary
Global marketing experience supporting diverse verticals and geographies
Comfort with multimedia content development such as video scripting, webinar hosting, or infographics
Company
CalAmp
CalAmp is a telematics pioneer leading transformation in a global connected economy.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$54.25MKey Investors
Lynrock Lake LP
2023-12-18Post Ipo Debt· $45M
2010-01-19Post Ipo Debt· $3.08M
2010-01-07Post Ipo Debt· $6.17M
Leadership Team
Chris Adams
Chief Executive Officer
Recent News
2025-12-17
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Company data provided by crunchbase