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Foot Locker · 7 hours ago

Director, Social Media and Influencer (Hybrid)

New York, NY

Full-time

Hybrid

Director/Executive

$134K/yr - $160K/yr

8+ years exp

Foot Locker is seeking a Director of Social Media & Influencer to join their team. This leader will set the vision and strategy for social media, content creation, and community engagement across social platforms, ensuring these functions work together to drive cultural relevance, storytelling, and brand growth.

ApparelFashionRetailSports

Comp. & Benefits

No H1B

Responsibilities

Develop and evolve Foot Locker's social media and influencer strategy across owned, earned, and emerging channels

Translate brand priorities into actionable, platform-specific strategies that drive cultural relevance, engagement, and brand love

Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches

Partner cross-functionally with Creative, Media, and Digital teams to ensure cohesive planning and integrated activations

Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and culture defining content

Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution

Ensure consistency in brand voice, tone, and storytelling across all touchpoints

Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights

Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels

Establish community management guidelines to ensure timely, brand-right engagement

Lead influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity

Monitor cultural moments and online trends, leveraging a deep appreciation for sneaker culture to identify opportunities for relevance and breakthrough content

Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives

Leverage analytics and social listening tools to optimize strategy and fuel iterative improvement

Deliver actionable insights and regular performance updates to senior leadership

Benchmark against competitors to keep social presence innovative and competitive

Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement

Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration

Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor

Manage external partners, creators, and agencies to expand creative capacity and production scale

Qualification

Social media strategyContent creationVideo content strategyTeam leadershipCultural relevanceGrowthPeople managementSneaker cultureCommunication skillsCollaboration skills