LegalZoom · 4 hours ago
Senior Lifecycle Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $140K/yr
5+ years expLegalZoom has been providing accessible and affordable online legal services for over 20 years. They are seeking a highly motivated and experienced Senior Lifecycle Marketing Manager to own and optimize the customer journey through data-driven lifecycle marketing campaigns.
ConsultingLegalLegal TechProfessional Services
Responsibilities
Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey
Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process
Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes
Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality
Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed
Qualification
Required
Bachelor's degree in Marketing, Business, or related field or relevant experience
Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing
Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals
Proficiency in marketing automation platforms, CRM systems, and analytics tools
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs
Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing
Technical abilities in marketing platform automation technologies including building of email and SMS campaigns and artifacts
Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250
Company
LegalZoom
LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most.
501-1000 employees
H1B Sponsorship
LegalZoom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (19)
2023 (26)
2022 (27)
2021 (14)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$951.7MKey Investors
Registered AgentsPermiraPolaris Partners
2024-07-10Post Ipo Equity· $0.7M
2023-09-06Post Ipo Secondary· $140M
2021-06-30IPO
Leadership Team
Dan Wernikoff
Chief Executive Officer
Jeff Stibel
Chairman and CEO
Recent News
2025-11-25
Company data provided by crunchbase