Chainlink Labs · 1 week ago
Banking and Capital Markets Marketing Director
United States
Full-time
Remote
Director/Executive
10+ years expChainlink Labs is an industry-standard oracle platform seeking an experienced Marketing Director to lead marketing initiatives within the Banking and Capital Markets industry. The role focuses on developing strategies that enhance Chainlink’s market presence and drive the adoption of their solutions in the financial sector.
BlockchainInternetSoftwareWeb3
Responsibilities
Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences and key use cases (e.g., institutional DeFi, tokenization, payments modernization, cross-border settlement)
Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas such as Chief Innovation Officers, Heads of Digital Assets/Tokenization, Treasury/Payments Leaders, and Technology officers
Oversee competitive, market, and audience intelligence, focusing on FinTech, decentralized finance (DeFi), and traditional BCM infrastructure shifts, transforming these insights into actionable GTM recommendations that influence BCM product and commercial strategy
Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector
Partner with communications and PR leadership to strengthen earned media, executive visibility, and external storytelling, specifically targeting BCM-focused publications, conferences, and industry analysts
Ensure tight cross-functional alignment with product, engineering, sales, legal, and ecosystem partners to guide successful product launches and platform adoption within regulated BCM environments
Lead customer and partner co-marketing programs, showcasing innovation, shared success, and enterprise-grade BCM use cases leveraging Chainlink
Oversee executive roundtables, customer advisory initiatives, and strategic events focused on BCM audiences (e.g., Sibos, Money20/20 etc) that deepen engagement with financial services and technology stakeholders
Establish, monitor, and report on KPIs and performance analytics, providing visibility to senior leadership and informing strategic planning
Qualification
Required
Bachelor's degree with 10+ years of experience in B2B or enterprise Product/Solution Marketing, with a significant portion dedicated to the Banking, Capital Markets, or Financial Services technology sector
Deep domain expertise in the Banking and Capital Markets industry, including an understanding of key pain points, regulatory environments, digital transformation initiatives, and the role of financial market infrastructure
Proven ability to lead solution marketing strategy, own messaging frameworks, and drive GTM execution for complex technical products targeting BCM institutional buyers
Deep experience marketing to enterprise financial, technical, or institutional audiences with the ability to translate technical concepts (e.g., smart contracts, decentralized oracle networks, blockchain interoperability) into compelling BCM-specific value propositions (e.g., reducing counterparty risk, improving capital efficiency, enabling tokenized services)
Exceptional written and verbal communication skills, including experience presenting complex BCM business cases to senior executives
Demonstrated success operating in a high-growth, fast-paced, and ambiguous environment
Track record of partnering closely with cross-functional teams across product, engineering, marketing, sales, communications, and operations
Strong analytical capabilities with experience leveraging data to guide decision-making
Preferred
Direct experience marketing Web3, distributed ledger technology (DLT), or blockchain solutions to financial institutions
Experience leading or contributing to PR or analyst relations (specifically with BCM-focused analysts) within a technology-driven organization
Background managing or supporting large-scale BCM industry events (e.g., financial technology summits, banking conferences)
Familiarity with tools such as Salesforce, HubSpot, Marketo, or similar for campaign orchestration and performance reporting
Experience working in globally distributed teams or across international markets
Company
Chainlink Labs
Chainlink Labs provides open-source blockchain oracle solutions and specializes in the development and integration of chainlink.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$32M2017-09-20Initial Coin Offering· $32M
2017-01-01Series Unknown
Leadership Team
Kemal El Moujahid
Advisor
Recent News
2025-12-08
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