Brand Intelligence Manager jobs in United States
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Stellantis · 1 month ago

Brand Intelligence Manager

positionAuburn Hills, MI
timeFull-time
remoteOnsite
senioritySenior Level, Lead/Staff
date10+ years exp

Stellantis is seeking a Brand Intelligence Manager to lead and enhance their global brand tracking and analysis capabilities. This role focuses on understanding brand perception and positioning through customer insights and collaboration with various departments to inform strategic brand decisions.

AutomotiveIndustrial ManufacturingRetailTransportation

Responsibilities

Own and manage the global brand tracking survey and tool across markets
Ensure consistency, relevance, and strategic alignment of KPIs
Translate tracking results into actionable insights for brand and product teams
Design and oversee qualitative studies to explore current and potential brand territories
Identify emotional and cultural drivers of brand perception
Partner with external agencies and internal stakeholders to deliver high-impact research
Structure and evolve the analytical framework for brand positioning
Define and refine brand value models and perception maps
Support brand teams in aligning product and communication strategies with brand identity
Work closely with the Clinic/Product research department to assess future product contribution to brand equity
Collaborate with Product, Design, and Communication teams to ensure brand coherence
Synthesize customer knowledge into strategic recommendations
Develop a robust framework to evaluate Brand value/equity based on tangible and intangible attributes
Present findings to senior leadership and global brand teams
Contribute to long-term brand strategy development
Brands Marketing &Product Directors
Brand CEO / Corporate functions/ CMO / Regional Brands leaders
External partners

Qualification

Brand researchStrategic marketingQuantitative researchQualitative researchCross-cultural sensitivityStorytelling skillsGlobal project managementCustomer insightsAnalytical capabilitiesInfluencing skillsProduct planningSocial listeningCollaboration skills

Required

Bachelor's degree in Marketing, Business, Psychology, Sociology, or related field
Minimum 10 years in brand research, tracking, strategic marketing roles or related fields
Proven background in customer research and brand analysis (automotive experience not mandatory)
International experience and cross-cultural sensitivity are essential
Strong strategic thinking and analytical capabilities
Expertise in both quantitative and qualitative research methodologies
Excellent storytelling and presentation skills
Ability to influence and collaborate across global teams
Experience in the U.S.OEMs/ brands

Preferred

Product Planning experience
Global project management
Analytics/data/IA/Social Listening

Company

Stellantis

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Glassdoor3.7
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Stellantis is an Franco-Italian-American automotive holding company that manufactures automobiles.
dateFounded in 2021
location
Hoofddorp, Noord-Holland, NLD
people-size10001+ employees
web-link
https://www.stellantis.com/

Funding

Current Stage
Public Company
Total Funding
$14.13B
2021-07-23Post Ipo Debt· $14.13B
2021-01-18IPO

Leadership Team

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Antonio Filosa
Chief Executive Officer
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Christine Feuell
Chrysler and Alfa Romeo NA Brand CEO
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Recent News

Marketing Dive
Jeep goes extreme with enhanced X Games partnership
2026-01-22
San Diego Union-Tribune
Without federal tax credits, California EV sales sink 36.6% in fourth quarter
2026-01-22
Business News
Stellantis stock off 43% as Jeep maker turns five, executes turnaround
2026-01-20
Company data provided by crunchbase