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Visa · 11 hours ago

Sr. Manager, Domestic Product Strategy & EMF Cross-Border Sales Enablement (Visa Direct)

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$169K/yr - $245K/yr

8+ years exp

Visa is a world leader in payments and technology, aiming to connect the world through an innovative payments network. The Sr. Manager, Domestic Product Strategy & EMF Cross-Border Sales Enablement will be responsible for developing and executing product strategies, conducting market research, and enabling cross-border sales efforts.

BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments

Comp. & Benefits

No H1B

Responsibilities

Develop and execute integrated domestic product strategy across Visa Direct, Visa Commercial Solutions, and Visa Government Solutions

Drive commercialization work streams for emerging domestic use cases and products

Build business cases for new domestic features and lead regional readiness and launch plans

Define distribution strategy and enablement prioritization for sellers

Conduct market research, opportunity sizing, and competitive intelligence

Develop and test value propositions for new domestic use cases (e.g., Stablecoin for EMF clients, Deferred Delivery OCTs, Visa Protect)

Support pricing strategy and ROI modeling for new features

Create cross-border enablement playbooks and GTM narratives for EMF clients and their cross-border corridors

Act as cross-border SME for sellers during RFPs and strategic client pitches

Deliver EMF seller training and support for XB opportunities

Drive pricing guidance and objection handling frameworks for cross-border deals

Lead and support Mission Control and Visa 2030 initiatives

Collaborate on pilots and innovation tracks tied to long-term growth

Qualification

Product strategyCommercializationCross-border paymentsMarket researchStakeholder managementFinancial acumenAnalytical skillsStrategic planningValue proposition developmentCommunication skillsLeadership

Required

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

7+ years in product strategy, commercialization, or GTM roles within payments or fintech

Strong analytical and strategic planning capabilities

Proven track record in product launches and commercialization

Excellent stakeholder management and communication skills

MBA or Master's degree in Business, Strategy, or related field

Deep understanding of domestic money movement and cross-border payment technologies (Visa Direct, OCTs, stablecoins, fraud protection)

Experience leading pilots and scaling new solutions from concept to commercialization

Expertise in market research, segmentation, and value proposition development

Strong financial acumen for pricing and ROI modeling

Familiarity with Visa ecosystem (Visa Direct, Commercial Solutions, Government Solutions)