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PracticeTek · 8 hours ago

Marketing Events Manager

San Diego, CA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

5+ years exp

PracticeTek is a leading retail-healthcare tech provider committed to revolutionizing healthcare practices. The Marketing Events Manager will lead the planning and execution of corporate events, ensuring alignment with company goals and maximizing brand presence, while collaborating with various internal teams and managing event logistics.

Health Care

Responsibilities

Lead the planning and execution of corporate events, including conferences, seminars, product launches, corporate retreats, and other company events

Develop event concepts, themes, and formats that align with company objectives and target audience needs through partnership with internal teams (Product, Services, Training, Community) design and execute compelling event experiences that resonate with commercial audiences

Develop and manage workback schedules against event timelines with detailed project plans

Track, measure, and report on event performance, ROI, and impact on pipeline and community growth with recommendations on impact to maintain or retire events based on business impact

Collaborate with Sales, Marketing, and Community teams to align event activities with pipeline, awareness, and community engagement goals

Coordinate booth design, collateral, swag, demos, speaking engagements, and on-site activities to maximize brand presence

Manage event budgets, contracts, timelines, vendors, and all logistics from pre-event planning through post-event reporting

Build and manage relationships with event organizers, partners, and sponsors

Oversee lead capture and post-event follow-up in partnership with Sales and SDR teams

Stay current with event trends, technologies, and best practices in the cybersecurity industry

Supervise external partners and projects that enable us to scale on budget with distribution of resources to key partners

Closely manage event inventory to ensure high quality brand assets are kept pristine for each event

Conduct regular meetings to discuss project progress, budgets, invoices and approvals

Work closely with internal departments such as Marketing and Sales to ensure event alignment with company strategies and goals

Establish and maintain relationships with external vendors, suppliers, and venues to ensure high-quality services and favorable terms

Communicate regularly with senior management to provide updates on event planning and execution

Oversee all logistical aspects of event planning, including venue selection, catering, transportation, audiovisual equipment, and accommodation arrangements

Ensure compliance with health, safety, and legal regulations during events

Manage on-site event operations, addressing any issues that arise promptly and efficiently

Develop and manage event budgets, ensuring cost-effectiveness and adherence to financial constraints

Monitor and report on event expenditures, providing detailed post-event financial analysis

Manage invoice review and approvals for timely vendor payments

Collaborate with the Marketing team to develop promotional strategies and materials for events

Analyze event feedback and metrics to measure success and identify areas for improvement

Qualification

B2B tech event managementEvent strategy developmentCvent/Bizzabo proficiencyProject managementSalesforce/HubSpot proficiencyEvent certifications CMPEvent certifications DESExecutive communicationWrittenCollaboration skillsProblem-solving skillsVerbal communication

Required

5+ years in B2B tech event management, ideally in CCaaS, SaaS, or CX platforms

Full Event Ownership: Track record of independently owning major events from conception through post-event analysis, including P&L responsibility and ROI optimization

Proactive Problem-Solving: History of identifying challenges before they become problems and implementing solutions without requiring management intervention

Precision and Strategic Thinking: Ability to balance high-level strategy with meticulous attention to operational detail

Executive Communication: Exceptional communication skills with demonstrated ability to influence senior stakeholders, negotiate with vendors, and represent the company at industry events

Rapid Learning and Adaptation: Proven ability to quickly master new platforms and processes, then optimize them for maximum effectiveness

Strategic Innovation: Experience developing event strategies from first principles and creating memorable, impactful experiences that drive business results

Advanced Problem-Solving: Demonstrated ability to handle complex, ambiguous situations and turn potential crises into opportunities

Business Impact Focus: Strong track record of converting events into measurable business outcomes, including lead generation, pipeline acceleration, and customer success metric

Proven success delivering high-impact tradeshows, conferences, and owned events from planning to execution

Strong project management skills with the ability to handle multiple complex events simultaneously

Hands-on with Cvent/Bizzabo, Salesforce/HubSpot, and virtual platforms like ON24 or Zoom Webinar

Based in the US, with willingness to travel domestically (up to 50%)

Excellent collaboration skills; able to work effectively with stakeholders across multiple functions and geographies

Experience managing large budgets and vendor relationships

Strong written and verbal communication skills