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Commerce Trust · 9 hours ago

Marketing Campaign Manager – Commerce Trust

St Louis, MO

Full-time

Onsite

Mid, Senior Level

$91K/yr - $121K/yr

4+ years exp

Commerce Trust is a leading provider of wealth management services, dedicated to helping clients achieve financial success. The Senior Marketing Campaign Manager will oversee the execution of content campaigns across various channels, ensuring alignment with the wealth marketing strategy and maintaining high standards of quality and collaboration.

Asset ManagementBankingFinanceFinancial ServicesWealth Management

Responsibilities

Develop detailed execution briefs for each content promotion campaign, addressing each channel: print, mail and digital, including email, landing pages, website, in-digital application, and LinkedIn, collaborating with marketing partners on how each channel can best support content campaign needs, to provide clear expectations for others to contribute their part and deliver to the collective outcome

Project manage the development and delivery of each aspect of promotional plan (planning, production and execution timelines, reporting), orchestrating and supporting marketing teammates who are responsible for the actual development and delivery of each particular marketing asset, while bringing a collaborative attitude to drive the shared goal of continuous improvement and adoption of best practices across execution channels

Contribute to developing campaign execution goals to drive executional excellence, speed and focus among all team members, tracking back to goals and optimization

Build and nurture collaborative relationships across marketing, internal and external partners to ensure the delivery of wealth marketing assets aligns with brand guidelines and a consistent approach for execution

Develop an internal marketing execution playbook that documents standard processes and procedures for execution in each owned channel, using the playbook as the guide to monitor and evaluate marketing execution processes to identify areas for improvement, review and improve with adjustments in a regular cadence over time, based on learnings and performance

Lead weekly cross functional, execution marketing meeting to facilitate discussion and collaboration among the team to ensure awareness of project progress, changes and highlight potential roadblocks and challenges that call the team to engage and align on solutions

Align with the campaign calendaring process, so that calendaring and execution are coordinated to maintain a regular pace and volume of timely content distribution

Develop a standard reporting format and cadence for content campaigns, working with the campaign specialist and the external agency responsible for paid advertising to deliver a holistic report of data and synthesize resulting insights both on the campaign overall and on each owned channel activated for a particular content campaign

Participate in the marketing execution process to perform secondary proofing and quality assurance checks on digital marketing deployed by the campaign specialist through in-house marketing platform, assist with proofing of print deliverables as needed

Play the role of back up for digital deployment of email, social and publishing of marketing messages in client applications if needed

Perform other duties as assigned

Qualification

Integrated channel planningContent writingProject managementMicrosoft Office proficiencyHubSpot experienceSalesforce experienceAttention to detailTeam playerCommunication skillsAdaptability

Required

Intermediate working knowledge of marketing practice best practices, channel approaches and proven skills in integrated channel planning and marketing execution

Ability to write content and CRM platforms for execution and performance monitoring

Exceptional attention to detail and a drive for executional excellence, able to support the consistent application of the brand across execution channels

Strong project management skills

Ability to perform simple execution of small promotional efforts to larger campaign execution projects

Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities

Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills

Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook

Bachelor's degree in Marketing, Advertising, Communications or related field or equivalent combination of education and experience required

4+ years marketing execution or campaign planning experience required