Rodan + Fields · 1 month ago
Associate Creative Director, Copy
Bay Area, United States
Full-time
Onsite
Senior Level, Lead/Staff
$107K/yr - $172K/yr
8+ years expRodan + Fields is seeking an Associate Creative Director, Copy to lead the development of compelling, strategically driven creative across all brand and marketing initiatives. The role involves crafting engaging narratives and impactful campaign concepts while collaborating with various teams to shape cohesive brand storytelling.
Consumer Goods
Responsibilities
Serve as the internal creative lead for 360 campaign development, driving strategy and editorial concept through execution while collaborating with agencies to ensure alignment across all brand and marketing touchpoints
Develop compelling narratives and content strategies that translate customer insights into engaging brand storytelling
Define and evolve the Rodan + Fields brand voice, ensuring consistency across all channels and materials
Develop big campaign ideas across paid media, organic social, digital, retail, and email, ensuring work is innovative and strategically grounded
Collaborate with the ACD, Design & Art Direction to develop visually and verbally cohesive brand storytelling
Roll up your sleeves and lead by example, contributing hands-on writing and creative thinking while inspiring the team
Oversee script development for education videos, ensuring content aligns with the brand voice and effectively communicates key messaging
Ensure messaging for retail displays aligns with brand voice and strategy, maintaining consistency across in-store touchpoints
Craft high-quality, compelling writing across a wide range of brand and product experiences, including CRM, paid media, social, digital, and retail
Develop tailored messaging for different audience segments, ensuring content resonates with various consumer demographics
Write clear, engaging, and strategic copy for retail displays, packaging, and in-store materials
Maintain impeccable attention to detail and adaptability to different writing styles and tonal nuances based on platform and audience
Partner with cross-functional teams to ensure creative cohesion at every touchpoint
Lead and manage external agency partners, ensuring that work aligns with Rodan + Fields’ creative vision and brand standards
Drive efficiency in creative processes, identifying ways to streamline workflows while maintaining high-quality output
Ensure all work aligns with brand identity, messaging strategy, and business objectives
Mentor and develop mid-level creatives, providing clear feedback and guidance
Stay ahead of industry trends, cultural movements, and competitive shifts, bringing insights into creative strategy
Ensure all creative work reflects innovation and relevance within the beauty and skincare space
Provide a strategic POV on how content should evolve across new and emerging platforms
Arm the Product Innovation team with competitive research and search trend data to inform strategic naming decisions
Qualification
Required
8+ years of experience in advertising, branding, or marketing, with at least 4-5 years in a management role
Bachelor's degree in Creative Writing, Advertising, Communications, or a related field
A strong portfolio showcasing conceptual campaign work, brand storytelling, and execution across multiple channels (TV/video, social, digital, experiential, and print)
Deep understanding of brand voice, tone, and style, with the ability to craft messaging that connects with diverse audiences
Experience writing for CRM, digital marketing, and audience segmentation
Strong leadership, communication, and presentation skills, with the ability to inspire teams and clearly articulate creative vision
Highly organized, with excellent project management skills and attention to detail
Ability to prioritize and manage multiple projects in a fast-paced, highly collaborative environment
Company
Rodan + Fields
We are Rodan + Fields, founded by Stanford-trained dermatologists with a mission to revolutionize skincare for women everywhere.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Adrienne Evatt
Franchise Owner & CEO
Allison Aldridge BS, CRDH
Virtual CEO + Skincare Specialist
Recent News
PR Newswire
2023-10-23
Company data provided by crunchbase