Bullish · 7 hours ago
Social Media Manager, Bullish
New York, United States
Full-time
Onsite
Mid Level
$115K/yr - $155K/yr
4+ years expBullish is an institutionally focused global digital asset platform seeking a Social Media Manager to lead social media initiatives for Bullish and CoinDesk’s non-media businesses. The role involves developing a comprehensive social media strategy, creating engaging content, and collaborating with various teams to enhance brand visibility and engagement.
BlockchainCryptocurrencyFinancial Services
Responsibilities
Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals
Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter)
Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences
Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence
Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results
Track and evaluate industry trends, competitor activity, and platform updates to inform best practices
Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles
Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful
Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads)
Respond and engage with community interactions in a professional, brand-consistent manner
Qualification
Required
4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact
Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms
Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences
Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics)
Strong creative instincts and ability to partner with design teams to develop high-impact visuals
Data-driven mindset, comfortable turning insights into action
Exceptional organizational skills and ability to manage multiple campaigns simultaneously
Bachelor's degree in Marketing, Communications, Journalism, or related field
Preferred
Prior experience in financial services, fintech, or digital assets/crypto
Experience working to develop executive social media presence
Experience working across multiple geographies and timezones
Comfort with event-driven social media campaigns (e.g., conferences, live coverage)
Graphic design or video editing experience (Adobe Suite, Canva, or equivalent)
Benefits
Discretionary annual target bonus
Performance incentives/benefits
Company
Bullish
The Bullish digital asset exchange offers market-leading order depth and consistently tight spreads all in a regulated environment.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$300M2021-05-11Series Unknown· $300M
Leadership Team
Tom Farley
CEO
Recent News
2025-09-12
Company data provided by crunchbase