Gusto · 1 hour ago
Senior Product Marketing Manager, HR Experiences
San Francisco Bay Area
Full-time
Hybrid
Senior Level, Lead/Staff
$153K/yr - $180K/yr
8+ years expGusto is on a mission to grow the small business economy, supporting more than 400,000 small businesses across the country. The Product Marketing Manager for HR Experiences will shape the narrative and go-to-market strategy for Gusto’s HR apps and services, partnering closely with product teams to drive customer engagement and retention.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
End-to-end narrative and positioning development for Gusto’s HR suite: product story, value prop hierarchy, competitive differentiation, and ecosystem messaging connected to Gusto’s broader payroll platform
Product growth, partnering with PM to deepen customer understanding, synthesize insights, refine product direction, and validate opportunities that accelerate adoption, revenue, and long-term retention
Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
Experimentation- and usage-led GTM strategy across the HR suite: onboarding flows, activation levers, in-product messaging, lifecycle nudges, and self-serve motions that improve engagement and retention
Launch strategy, planning, and measurement for HR features and improvements across self-serve and partner channels, creating clear feedback loops and KPIs that help the team understand what’s working and where to iterate
Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated HR suite and platform value
Qualification
Required
8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
Strong storytelling and narrative development skills, with the ability to communicate across multiple modalities and tailor messages to diverse audiences, from small business owners to internal executives
A track record of creative, scrappy experimentation; someone who can test, learn, and iterate quickly to find what resonates with users and accelerates adoption and engagement
Comfort operating in ambiguity, bringing structure and clarity to a broad, evolving product surface area and helping teams align on focus, ICPs, and strategic priorities
Analytical rigor, with comfort defining KPIs, analyzing adoption/activation/usage, and structuring feedback loops that guide prioritization and iteration
Bias toward action, creativity, and cross-functional collaboration, thriving within highly interdependent teams (Product, Data, Growth, CX, Sales, and others)
Fluency with AI-powered marketing and analytics tools and processes
Benefits
Health insurance
401(k)
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
General Catalyst
2025-12-30
Digital Commerce 360
2025-12-20
2025-12-19
Company data provided by crunchbase