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United Bank · 1 week ago

Digital Experience Manager

Charlotte, NC

Contract

Hybrid

Mid Level

3+ years exp

United Bank is seeking an experienced and dynamic Digital Experience Manager to support the execution of their digital strategy. The role involves coordinating cross-functional teams and overseeing the digital customer experience to ensure alignment with business objectives and enhance online sales.

BankingCredit CardsFinancial ServicesLendingVenture CapitalWealth Management

Responsibilities

Support Digital Strategy, Marketing & Sales in developing and executing digital strategies that enhance online customer experiences, engagement, and online sales

Maintain and update the BankWithUnited.com site with content updates using Adobe Experience Manager, the content management system

Respond to urgent requests and help write and create website copy and assets that align to business objectives

Manage website tools such as calculators, translation and site search and make updates as necessary

Oversee the execution and delivery of digital campaigns that includes writing campaign briefs aligning with the overall digital strategy

Collaborate with internal stakeholders to achieve approvals and feedback and work within guidelines, processes and workflows

Partner with internal and external teams and vendors to deliver creative assets that can be executed within various owned platforms

Use analytic platforms and report on monthly site performance, tools usage and digital marketing tactics

Use data driven insights to recommend optimizations and enhancements for ongoing programs

Create test plans to influence engagement across the site while also be integral in quality assurance

Foster a culture of continuous improvement by regularly evaluating digital strategy processes and outcomes

Manage project timelines and resources to ensure deliverables are met

Manage localization efforts and make updates as necessary working closely with 3rd party vendor

Understand KPIs and develop website and program enhancements that can be tested, optimized and implemented

Apply SEO/GEO tactics to boost organic and agentic search results at both local and regional levels

Maintain a content calendar for a relevant financial literacy online library and make product updates as necessary through the website

Qualification

Digital marketing experienceContent strategy developmentAnalytics platforms proficiencyAdobe Experience ManagerSEO tacticsConsensus buildingWeb design best practicesDesign toolsEffective communicationCreativity