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Tate · 6 hours ago

Marketing Communications Manager

Red Lion, PA

Full-time

Onsite

Mid, Senior Level

$80K/yr - $110K/yr

5+ years exp

Tate is an independent brand recognized worldwide for its data center infrastructure solutions and commercial office raised access floors. They are seeking a Marketing Communications Manager responsible for developing and executing communication strategies that align with business objectives and promote brand consistency across various channels.

IndustrialInformation TechnologyManufacturingReal Estate

Responsibilities

Assist with executing a cohesive multi-channel communication strategy aligned with Tate’s strategic goals and North American market priorities

Managing content development of marketing materials, including brochures, data sheets, presentations, email newsletters, white papers, technical sheets, and other sales collateral

Overseeing the brand’s online presence through development of dynamic website content, website tools, customer journey mapping, SEO/SEM, digital advertising, blogs, and social media platforms

Running and analyzing lead generation and demand generation initiatives in collaboration with sales, product management and marketing specialist, flooring

Managing public relations activities, including media outreach, event coordination, case study development, and industry press coverage. Work with PR consultant as needed

Analyzing campaign effectiveness using key metrics and adjusting strategies based on performance insights. Oversee activities with the BU’s communications agency

Managing vendor relationships to ensure timely and cost-effective delivery of campaigns within the allotted budgets

Ensuring consistent tone, style, and voice across all internal and external communications

Supporting internal communications and business unit branding efforts as needed

Qualification

Marketing strategyContent developmentSEO/SEMDemand generationPublic relationsDigital marketingProject managementAgency managementVendor managementB2B marketingAnalytics platformsMarketing automationDesign platformsInterpersonal skillsVerbal communicationWritten communicationCollaborationAttention to detailStorytelling

Required

You must have a degree in Marketing, Business Administration, or a related field with 5+ years' prior experience working in a fast-paced, multi-functional global company

You are proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel

Strong knowledge of content development and SEO/SEM strategies

You have exceptional verbal & written communication skills

You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously

You have excellent interpersonal skills and are adept at building relationships with different stakeholders across multiple disciplines

Preferred

Strong storytelling and messaging skills

Strategic campaign management across digital and traditional B2B channels

Exceptional writing, editing, and content development abilities

Solid understanding of SEO, social media, and demand generation

Experience managing agencies, vendors, and PR partners

Highly organized with strong project management skills

Personable with a strong ability to collaborate cross-functionally and collaborate with stakeholders from multiple disciplines

Must have experience and/or working knowledge of: Marketing, Automation, Design and Analytics Platforms such as HubSpot, Salesforce Marketing Cloud, Google Analytics 4 (GA4) and Google Tag Manager, Hootsuite, LinkedIn Campaign Manager, SEMRush, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, Figma, WordPress or Umbraco, Asana, Microsoft Office Suite

Additional Skills (a plus, but not required): Familiarity with Power BI, HTML/CSS, understanding of CRM integration and marketing attribution models, knowledge of ERP/DAM (Digital Asset Management) systems and B2B Customer Portals