Visa · 1 month ago
Sr. Manager, Domestic Product Strategy & EMF Cross-Border Sales Enablement (Visa Direct)
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$169K/yr - $245K/yr
8+ years expVisa is a world leader in payments and technology, seeking a Senior Manager for Domestic Product Strategy & EMF Cross-Border Sales Enablement. The role involves developing and executing product strategies, conducting market research, and enabling cross-border sales efforts.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Develop and execute integrated domestic product strategy across Visa Direct, Visa Commercial Solutions, and Visa Government Solutions
Drive commercialization work streams for emerging domestic use cases and products
Build business cases for new domestic features and lead regional readiness and launch plans
Define distribution strategy and enablement prioritization for sellers
Conduct market research, opportunity sizing, and competitive intelligence
Develop and test value propositions for new domestic use cases (e.g., Stablecoin for EMF clients, Deferred Delivery OCTs, Visa Protect)
Support pricing strategy and ROI modeling for new features
Create cross-border enablement playbooks and GTM narratives for EMF clients and their cross-border corridors
Act as cross-border SME for sellers during RFPs and strategic client pitches
Deliver EMF seller training and support for XB opportunities
Drive pricing guidance and objection handling frameworks for cross-border deals
Lead and support Mission Control and Visa 2030 initiatives
Collaborate on pilots and innovation tracks tied to long-term growth
Qualification
Required
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
7+ years in product strategy, commercialization, or GTM roles within payments or fintech
Strong analytical and strategic planning capabilities
Proven track record in product launches and commercialization
Excellent stakeholder management and communication skills
MBA or Master's degree in Business, Strategy, or related field
Deep understanding of domestic money movement and cross-border payment technologies (Visa Direct, OCTs, stablecoins, fraud protection)
Experience leading pilots and scaling new solutions from concept to commercialization
Expertise in market research, segmentation, and value proposition development
Strong financial acumen for pricing and ROI modeling
Familiarity with Visa ecosystem (Visa Direct, Commercial Solutions, Government Solutions)
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
2026-01-09
thepeninsulaqatar.com
2026-01-09
Company data provided by crunchbase