Apply on Employer Site

Holiday by Atria · 4 hours ago

Community Sales Manager

Longmeadow, MA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Holiday by Atria is dedicated to creating communities where employees thrive in their work, helping residents thrive in their homes. The Community Sales Manager will be responsible for achieving revenue goals through lead generation and conversion activities, developing relationships, and implementing sales and marketing plans.

Real Estate

Responsibilities

Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers to increase awareness, reputation, and knowledge of the community with key decision makers resulting in commitments to refer prospective residents

Partner with the General Manager/Executive Director and Divisional sales team to develop and implement a sales and marketing plan

Review and analyze available sales data for the community and the market and use this data to create goals and action plans to achieve sales metrics

Meet established targets for lead and lease conversion as defined in the sales and marketing business plan for the community

Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins

Respond to all potential leads with timely follow-up and ensure the CRM system is up to date

Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties

Work with General Manager/Executive Director to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour, engaging the community team

Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward

Promote and facilitate on and off-site events that drive lead generation and community tours

Manage the community marketing budget and maintain promotional branded material inventory for the community

Collaborate with the General Manager/Executive Director to develop and maintain an effective internal referral program with residents

Support the General Manager/Executive Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Company standards

Manage and update CRM system to ensure detailed information is entered from all lead sources

Negotiate incentives and terms of rental agreement with prospective residents and/or family members within the Company standard

Visit competitors on a regular cadence and maintain information as directed by the Company

May perform other duties as needed and/or assigned

Qualification

Direct sales experienceCRM tracking systemsSales data analysisRelationship buildingPersuasive problem-solvingEvent promotionMarketing budget managementCommunication skillsTeam collaboration

Required

Bachelor's degree in related field or equivalent experience preferred

Two (2) years of direct sales experience with a proven track record of setting goals and achieving results

Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events

Exceptional persuasive problem-solving skills

Demonstrated ability to work under pressure with high demand for results

Ability to travel within the local market to attend various events for the purpose of developing lead generation

Proficient with CRM tracking systems and Microsoft Office Suite

Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle)

Must possess valid driver's license

Must satisfactorily meet and be in compliance with Company motor vehicle policy