Scrunch · 2 weeks ago
Events Marketing Manager
New York City
Full-time
Onsite
Senior Level
$100K/yr - $150K/yr
5+ years expScrunch is a venture-backed startup focused on transforming marketing through AI technologies. They are seeking an Enterprise Events Marketing Manager to lead the strategy and execution of pipeline-generating event programs for enterprise audiences, ensuring alignment with sales and maximizing impact through creative event experiences.
Artificial Intelligence (AI)Information TechnologyInternet
Responsibilities
Lead end-to-end event strategy → planning → execution for enterprise audiences across dinners, webinars, roundtables, conferences, and large-scale experiential moments
Create premium, differentiated event experiences that stand out—thoughtful, high-touch, and crafted for enterprise buyers
Partner with Sales to co-select events, build attendee strategies, and ensure alignment on personas, accounts, resourcing, and desired outcomes
Own prospecting and outreach for events (email, gifting, ABM touches, partner amplification), ensuring the right buyers show up—this means enforcement and oversight; not the actual outreach in most cases
Manage all post-event workflows: timely follow-up, personalized recaps, distribution of content assets, and tight coordination with Sales for conversion
Track, analyze, and report on event performance with a strong focus on pipeline sourced, pipeline influenced, and next-step velocity
Work cross-functionally with design, growth, partners, and product marketing to level up creative and maximize impact
Qualification
Required
5–10 years of experience building pipeline-generating event programs for enterprise audiences
5–10 years of B2B event marketing experience, ideally with enterprise buyers
Built and executed events that didn't just 'look good' they delivered measurable pipeline
Think like an experience designer: you understand how to create moments that break patterns, surprise attendees, and cut through noise
Thrive in fast-moving startup environments: high ownership, high bar, high creativity
Comfortable with the full stack of events—from strategy to logistics to prospecting to follow-up—and you don't solely rely on Sales to carry the baton
Resourceful with tools (including AI) to scale personalization, outreach, and reporting
Work well cross-functionally and can partner deeply with Sales, Growth, and Product Marketing to amplify impact
Company
Scrunch
Scrunch is the key into the AI-first customer journey: Monitor brand presence. Get actionable insights to grow it.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$19MKey Investors
Decibel PartnersMayfield Fund
2025-07-22Series A· $15M
2025-03-12Seed· $4M
Leadership Team
Robert MacCloy
Co-founder & CTO
Company data provided by crunchbase