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Shatterproof · 1 month ago

Director of Content Strategy

Washington, DC

Full-time

Hybrid

Director/Executive

$120K/yr - $135K/yr

6+ years exp

Shatterproof is a national organization focused on reversing the addiction health crisis. The Director of Content Strategy will lead the storytelling and content ecosystem, shaping and executing the organization's editorial and content strategy to align with its mission and values.

ChildrenHealth CareMedical

Responsibilities

Develop and implement Shatterproof’s integrated content strategy across digital, social, and print channels

Lead and mentor a creative team (social, writing, design) to produce high-quality, cohesive, and mission-aligned content

Build and manage a comprehensive editorial calendar that integrates campaigns, policy milestones, cultural moments, and brand storytelling

Collaborate with internal teams to ensure content reflects Shatterproof’s strategic priorities and amplifies impact across programs, development, and policy

Ensure all content aligns with brand standards, voice, tone, and messaging framework

Foster a collaborative, high-performance creative culture that balances storytelling, innovation, and accountability

Oversee organic social media strategy and execution (through the Social Marketing Strategist), ensuring alignment with campaign and organizational goals

Guide content development for Shatterproof’s priority platforms — including LinkedIn, TikTok, Meta properties, and YouTube — driving growth, engagement, and community building

Partner with internal stakeholders including the Direct Response Director to align content with email, web, and paid strategies

Ensure all digital content reflects data-driven insights and best practices for audience engagement and accessibility

Oversee the production of blogs, reports, newsletters, and web content that clearly communicate Shatterproof’s mission and impact

Work closely with the Staff Writer and Multimedia Designer to translate complex information — including data and research — into compelling and accessible narratives

Contribute directly to content creation and production as needed, including writing, editing, or managing assets during key campaigns, high-volume periods, or rapid turnaround moments

Ensure all website content, statistics, and references are regularly reviewed and updated to reflect the latest evidence-based data

Partner with internal subject matter experts to ensure accuracy, relevance, and consistency in all materials

Support the Vice President of Marketing & Communications in executing Shatterproof’s executive visibility efforts, ensuring leadership communications reflect organizational priorities and brand voice

Draft and edit LinkedIn posts, blogs, talking points, and other written materials on behalf of the CEO, and senior executives as needed

Coordinate content and creative support for executive presentations, speaking engagements, and organizational announcements

Partner cross-functionally to ensure executive messaging is consistent across internal and external channels

Establish and track KPIs for content performance, including engagement, reach, and conversions

Produce monthly and quarterly reports summarizing key insights and recommendations for optimization

Continuously refine content strategy based on analytics, testing, and emerging digital trends

Qualification

Content strategyEditorial managementDigital storytellingSocial media strategyContent analyticsSEO familiarityCreative team leadershipProject management tools

Required

6–10 years' experience in content strategy, editorial management, or digital storytelling, ideally within a mission-driven or public health organization

Able to work a hybrid schedule with travel to Washington, D.C. weekly

Proven success leading cross-functional creative teams and managing content production across multiple platforms

Exceptional writing and editing skills with the ability to translate complex issues, research and data into accessible, emotionally resonant stories

Strong understanding of digital and social media best practices, content analytics, and audience engagement strategies

Experience managing creative workflows, editorial calendars, and brand standards

Demonstrated ability to use content to drive measurable impact — awareness, engagement, and conversion

Familiarity with SEO, accessibility, and analytics tools (Google Analytics, Sprout Social, etc.)

Legally authorized to work in the United States

Preferred

Experience using Airtable (or similar project management and content planning tools) to manage workflows, editorial calendars, and cross-departmental collaboration