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Cardone Training Technologies, Inc. · 9 hours ago

Head of Digital Experience & Conversion Rate

Aventura, FL

Full-time

Onsite

Director/Executive

7+ years exp

Cardone Training Technologies, Inc. is seeking a Head of Digital Experience & Conversion Rate Optimization to own the strategy and execution of digital user experience across all web properties. This role involves leading CRO initiatives, collaborating with cross-functional teams, and guiding a growing team to optimize and scale digital performance.

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Responsibilities

Lead the digital experience and CRO strategy across all CTTI web properties, from awareness through conversion

Partner with analytics and data teams to define KPIs, design experiments, interpret test data, and apply statistical rigor to all A/B and multivariate testing

Design and execute a structured experimentation program, including hypothesis development, test design, execution, and post-test analysis

Collaborate cross-functionally with marketing, engineering, design, creative, and analytics teams to optimize site experience and funnel performance

Oversee the design and build of landing pages and digital experiences, ensuring brand alignment, usability, and conversion best practices

Develop the roadmap for personalization and AI-driven digital experiences, working closely with data, technology, and marketing teams to pilot and scale new capabilities

Own information architecture and UX standards to improve discoverability, engagement, and conversion

Manage and mentor a growing team focused on CRO execution, web optimization, and user experience design

Translate insights into strategy, communicating test results and recommendations to senior leadership in clear, actionable terms

Stay ahead of emerging trends in digital analytics, experimentation, personalization, and AI-powered experience design

Qualification

CRO strategyA/B testingData analysisUser experience designPersonalization initiativesAI toolsTeam managementLead generationECommerceClickFunnelsGoogle AnalyticsHotjarCommunication skills

Required

7+ years of experience in user experience, CRO, product management, or related fields

At least 2 years of experience managing and developing teams in a fast-paced, performance-driven environment

Ability to develop and communicate wireframes, page flows, and functional specifications to guide design and development

Strong expertise in A/B testing, data analysis, and experimental design, with a solid understanding of statistical significance and data interpretation

Proven success improving conversion rates and lead performance across complex digital ecosystems

Experience managing website builds, UX improvements, and technology integrations in partnership with engineering and marketing teams

Familiarity with leading CRO and analytics tools (Google Analytics, GA4, Optimizely, Hotjar, Google Optimize, etc.)

Excellent communication and leadership skills, with the ability to translate complex insights into clear business recommendations

Experience leading or contributing to personalization initiatives and comfort working with emerging AI tools and technologies for web optimization

Skilled at mentoring teams and building scalable optimization processes

A mix of strategic vision and hands-on execution - comfortable operating at both levels in a fast-paced, entrepreneurial environment

Preferred

Experience with ClickFunnels, HighLevel, or similar page-building platforms

Background in lead generation and/or eCommerce

Company

Cardone Training Technologies, Inc.

Cardone Training Technologies primarily develops visual and audio products geared towards enhancing individuals’ and corporations’ production through sales.

Founded in 1984

Aventura, Florida, USA

51-200 employees