CoinDesk · 6 hours ago
Social Media Manager, Bullish
New York, United States
Full-time
Onsite
Mid Level
$115K/yr - $155K/yr
4+ years expCoinDesk is the most trusted media company for the global crypto economy, and they are seeking a Social Media Manager to lead social media initiatives for Bullish and CoinDesk’s non-media businesses. This role will focus on building brand visibility, driving engagement, and supporting business objectives through creative social storytelling.
BitcoinBlockchainCryptocurrencyNews
Responsibilities
Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals
Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter)
Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences
Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence
Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results
Track and evaluate industry trends, competitor activity, and platform updates to inform best practices
Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles
Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful
Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads)
Respond and engage with community interactions in a professional, brand-consistent manner
Qualification
Required
4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact
Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms
Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences
Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics)
Strong creative instincts and ability to partner with design teams to develop high-impact visuals
Data-driven mindset, comfortable turning insights into action
Exceptional organizational skills and ability to manage multiple campaigns simultaneously
Bachelor's degree in Marketing, Communications, Journalism, or related field
Preferred
Prior experience in financial services, fintech, or digital assets/crypto
Experience working to develop executive social media presence
Experience working across multiple geographies and timezones
Comfort with event-driven social media campaigns (e.g., conferences, live coverage)
Graphic design or video editing experience (Adobe Suite, Canva, or equivalent)
Benefits
Discretionary annual target bonus
Performance incentives/benefits
Company
CoinDesk
CoinDesk provides news and analysis on the trends, changes, technologies, companies, and people in the Bitcoin and digital currency world.
51-200 employees
H1B Sponsorship
CoinDesk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (6)
2021 (3)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2023-11-20Acquired
2013-01-01Angel
Leadership Team
Sara Stratoberdha
CEO
Recent News
CoinDesk: Bitcoin, Ethereum, Crypto News and Price Data
2025-12-01
Company data provided by crunchbase