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Atria Senior Living · 4 hours ago

Community Sales Director

Palm Desert, CA

Full-time

Onsite

Lead/Staff, Director/Executive

$33/hr - $39/hr

1+ years exp

Atria Senior Living is dedicated to creating communities where employees and residents thrive. The Community Sales Director is responsible for achieving sales targets, developing marketing strategies, and building relationships with referral sources to generate inquiries and move-ins for the community.

Assisted LivingCommunitiesElder CareFacilities Support ServicesHealth CareInternetLifestyleRetirement

Responsibilities

Spend over 50% of time outside of the community generating inquires to meet and exceed monthly and quarterly revenue targets

Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts

Collaborate with Executive Director (“ED”) to forecast move-ins accurately

Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour

Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates

Position ED or Resident Services Director (“RSD”) as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events

Develop and maintain strong relationships with national and local referral agencies

Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale

Follow-up with in-home visits to potential residents or at locations of influencer(s)

Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions

Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction

Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups

Work with the ED to develop and implement a rolling 90-day Sales and Marketing Plan

Manage and monitor community marketing budget. Operate within established budgetary guidelines

Help ED recognize first impressions and rent-ready apartment challenges/opportunities

Ensure smooth hand-off of committed customers to ED, RSD and Community Business Director for care assessment and lease due diligence

Monitor the market and the competition of other senior living communities outside of Atria

Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community

Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options

May perform other duties as needed and/or assigned

Qualification

Sales experienceCustomer service skillsFinancial knowledgeOrganizational skillsMulti-taskingCRM database managementEvent marketingConfidentialityRelationship building