Warner Bros. Discovery · 2 hours ago
Manager, Sales & Retail Business Development
Burbank, CA
Full-time
Hybrid
Mid, Senior Level
$96K/yr - $178K/yr
5+ years expWarner Bros. Discovery is a global media and entertainment company known for its iconic content and beloved brands. The Manager, Sales & Retail Business Development will be responsible for driving consumer products revenue growth at Non-Mass Accounts by developing and executing retail strategies that align with the company's marketing and sales initiatives.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Works & reports directly with the Director, Sales & Retail Business Development to drive business, develop business plans, strategies and revenue goals at Non-Mass Accounts (Grocery, Drug, Value, Off-Price, Specialty)
Develops opportunistic sales strategies in collaboration with licensees and retailers
Identifies white space opportunities to drive incremental revenue
Partners with Sales RBD Team/Licensees/Category/Franchise/Retail Marketing/Product Development to develop & execute retail strategies & initiatives
Communicates WBDCP licensing and marketing strategies to retail accounts
Facilitates collaboration and supports the execution of retail programs
Analyzes retail pos data, identifies gaps & opportunities to drive to retail
Works directly and in conjunction with the Director, with appropriate retail personnel (e.g. buyers, marketing, planning)
Directly manages retail programs focused on specific lines of business & revenue goals
Manages and maintains weekly team reports, recaps & sales team documents
Provides internal & external business retail updates
Manages and executes key account planning, budget & quarterly forecasting in partnership with Category/Licensees/Retailers/Franchise/Finance/Retail Analytics/Marketing
Assists in Joint Business Plans: Retailers & key licensing partners
Collaborates and partners with Retail Marketing/Franchise teams driving retail initiatives & activations
Manages Ad pub budget related to accounts
Manages T&E budget
Applies competitive and industry knowledge, trends & data to everyday decision-making
Acts as decision maker with guidance from Director Sales
Assists with development and execution of studio swing presentations
Presents & develops high quality retail presentations leveraging franchise strategies, consumer insights and market trends that support the Warner Bros. brand and franchises
Responsible for having strong knowledge of corporate strategies, initiatives, eCommerce and industry trends Non-Mass Accounts (Grocery, Drug, Value, Off-Price, Specialty)
Drives deliverables at retail utilizing knowledge and understanding of Warner Bros. Discovery corporate initiatives, strategic plans, brands, and franchises
Analyzes WBDGCP-Non-Mass Accounts physical and digital business to develop objectives, growth strategies and market share
Identifies and develops new business strategies outside of traditional licensing categories with an entrepreneurial approach
Aligns and collaborates with Director Sales, Franchise, Creative, Product Development, Marketing, Category, Retail Analytics teams for retail go-to-market initiatives and strategies
Collaborates with the WBDGCP Retail Marketing team to develop comprehensive online-to-offline marketing plans against priority programs at assigned non-mass accounts
Builds and drives 18-24 month planning calendar for assigned non-mass accounts defining the everyday core business and key merch moments across brands and franchises
Manages ongoing weekly, monthly, and quarterly merchant, licensee and retailer meetings
Manages and drives account specific retail and eCommerce initiatives, promotions, campaigns and events in partnership with internal stakeholders & licensees to maximize sell-in and sell-through of products
Qualification
Required
At least 5 years experience in retail-related buying, product development, and/or sales at a manufacturer, retailer, or licensor required
At least 5 years sales and marketing experience in the toys, softlines, hardlines, consumables, or e-commerce industries required
Bachelors degree or equivalent work experience required
Strong knowledge of retail industry, solution selling and marketing principles
Strong strategic, digital and analytical skills
Strong understanding of social media marketing and eCommerce trends
Strong sales and relationship building, presentations, influencing skills
Proven financial acumen
Proven and effective interpersonal skills and ability to develop relationships with personnel at all levels of retail organization
Excellent collaborator and working with cross functional teams
Ability to navigate and work through a matrix organizational structure to deliver the end solution
Respectful role model, leader, resilient, tenacious, diplomatic and problem solver
Working knowledge of creative and product development
Proven ability to drive business independently, demonstrates leadership and management skills
Proficiency using Microsoft Office software (Word, Excel, PowerPoint, and Outlook) required
Must have the ability to communicate effectively and tactfully (both verbally and in writing) with individuals at all levels of the organization
Must have the ability to organize, pay close attention to details, schedule work effectively
Must have the ability to work well under time constraints, meet deadlines, and manage multiple tasks and project elements simultaneously
Must demonstrate flexibility and effectiveness when faced with changing schedules or priorities
Must be able to build strong relationships with key retail partners and drive sales initiatives
Some travel required
Preferred
MBA preferred
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time and vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
2025-12-31
2025-12-31
Company data provided by crunchbase