Novig · 1 month ago
CRM Lifecycle Manager At Novig- the #1 Sports Prediction Market
New York, NY
Full-time
Onsite
Mid, Senior Level
$120K/yr - $160K/yr
3+ years expNovig is the world’s first sweepstakes-based sports prediction exchange, seeking a data-driven CRM & Lifecycle Marketing Manager to enhance customer retention and engagement. The role involves developing multi-channel campaigns, collaborating across teams, and leveraging data to optimize user experiences.
GamblingMobilePrediction MarketsSports
Responsibilities
Own the full CRM lifecycle: build, launch, and optimize campaigns across email, push, SMS, and in-app messaging
Segment and personalize: leverage behavioral and transactional data to create targeted audience segments, personalized triggers, and automated flows
Experiment & optimize: design and run A/B tests to improve conversion, retention, and reactivation performance; measure and communicate results
Upsell & loyalty: design campaigns that encourage repeat participation, cross-market engagement, and referral growth
Data-driven insights: analyze user behavior, funnel metrics, and retention trends to inform lifecycle strategy and product improvements
Collaborate cross-functionally: partner with Product Marketing, Product, Engineering, Trading, and Design to ensure a seamless customer journey across touch points
Editorial strategy: develop and coordinate newsletter and in-app editorial content highlighting featured markets, educational insights, and community updates
Lifecycle infrastructure: contribute to CRM system setup, automation logic, and integrations with analytics and data infrastructure
Campaign management (notifications, segmentation, onboarding, and retention flows)
Coordination of A/B and multivariate tests for product features by segment
LTV modeling and retention forecasting in partnership with Analytics
Content curation across email, web, and in-app channels — ensuring brand alignment
Supporting the data pipeline and tagging strategies for lifecycle metrics tracking
Qualification
Required
3–6 years of experience in CRM, lifecycle marketing, or retention strategy — ideally in a venture-backed consumer tech, gaming, or fintech company
Strong understanding of user segmentation, personalization, and lifecycle automation tools (Braze, Iterable, Customer.io, HubSpot, etc.)
Analytical mindset and comfort working with data (SQL or BI tools a plus)
Proven track record running multi-channel CRM programs that drive measurable growth
Exceptional communication and cross-functional collaboration skills
Bachelor's degree in Marketing, Business, Statistics, or a related field
Preferred
Interest or experience in sports betting, trading, or prediction markets a strong plus
Benefits
Meaningful equity for every team member — we believe everyone should share in our success
100% covered health premiums, plus 90% dental and vision
401(k) with 4% company match
Health Savings Account (HSA) with $1,080 annual company contribution
$24/day food or commuter stipend when working from our NYC office
Company
Novig
Novig is the high-frequency, commission-free sports betting exchange.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$24.9MKey Investors
Forerunner
2025-08-10Series A· $18M
2024-04-01Seed
2023-09-01Seed
Leadership Team
Jacob Fortinsky
Co-Founder & CEO
Kelechi Ukah
Co-Founder & CTO
Recent News
2026-01-16
2025-10-14
alleywatch.com
2025-08-18
Company data provided by crunchbase