Sr ABM and Paid Social Media Manager (Remote) jobs in United States
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Cengage Group · 1 week ago

Sr ABM and Paid Social Media Manager (Remote)

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$77K/yr - $100K/yr
date5+ years exp

Cengage Group is a global education technology company dedicated to helping students discover the power and joy of learning. The Senior ABM and Paid Social Media Manager will lead account-based marketing initiatives and paid social media strategies to drive business growth and enhance cybersecurity awareness.

E-LearningEdTechHigher EducationTraining
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Culture & Values
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H1B Sponsor Likelynote

Responsibilities

Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable outcomes
Own the strategy, planning, execution, and measurement of strategic 1:1 and 1: Few ABM programs for target accounts. Use data-driven insights to speed up deal cycles, increase revenue growth, and grow account penetration
Develop and implement nurturing strategies for Sales’ target accounts
Build personalized multi-touch campaigns with account- and persona-specific messaging
Build tailored marketing materials for target accounts
Continuously optimize programs based on data and Sales feedback

Qualification

ABM campaign planningB2B marketing experiencePaid social media strategyCRM/marketing automation toolsData-driven approachProject managementCommunication skillsRelationship-building skills

Required

Bachelor's degree or equivalent experience in the industry is required
Minimum 5 years of relevant B2B marketing experience
Proven success in planning and accomplishing ABM campaigns that drive pipeline and revenue
Strong understanding of B2B buyer journeys and enterprise sales cycles
Experience with ABM platforms and CRM/marketing automation tools
Data-driven approach with the ability to interpret metrics and optimize campaigns
Expertise in paid social media strategy, planning, and implementation (primarily LinkedIn)
Experience with analytics and a passion for proving marketing results across the marketing and sales funnel
Excellent project management, communication, and relationship-building skills

Benefits

Discretionary incentive bonus program

Company

Cengage Group

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Cengage Group is an EdTech company that provides secondary and higher education to learners at an affordable price.
dateFounded in 1903
location
Boston, Massachusetts, USA
people-size5001-10000 employees
web-link
https://www.cengagegroup.com/

H1B Sponsorship

Cengage Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (6)
2023 (21)
2022 (19)
2021 (16)
2020 (56)

Funding

Current Stage
Late Stage
Total Funding
$500M
2023-06-02Private Equity· $500M

Leadership Team

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Darren Person
Chief Digital Officer
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Recent News

Business Wire
Cengage Work Expands AI and Cybersecurity Training Reach Through LinkedIn Learning
2025-10-31
Business Wire
Cengage Launches MindTap for Introduction to Artificial Intelligence: A Business Perspective to Equip Students with AI Literacy
2025-10-23
Benzinga.com
Nearly Half Of College Students Say They Are Unprepared For The Workforce. Most Say They Lack Job-Specific Skills
2025-09-24
Company data provided by crunchbase