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CNN · 10 hours ago

Director, Off-Platform Reach

Washington, DC

Full-time

Hybrid

Director/Executive

$138K/yr - $256K/yr

7+ years exp

Warner Bros. Discovery, the parent company of CNN, is seeking a Director of Off-Platform Reach to enhance audience growth and engagement on social platforms like YouTube, TikTok, and Instagram. The role involves leading a team to create platform-specific journalism while collaborating with various internal teams to optimize CNN's digital presence and revenue generation.

BroadcastingDigital MediaMedia and EntertainmentNews

Responsibilities

Define and evolve CNN’s multi-platform video strategy for YouTube, TikTok, and Instagram in alignment with audience growth, engagement, and revenue goals

Translate company-wide editorial and business priorities into tailored strategies for each platform

Lead efforts to build content franchises, develop repeatable formats, and experiment with new storytelling techniques that resonate natively on each platform

Balance short-term performance (e.g., views, subscribers, watch time) with long-term brand building and habit formation

Ensure each platform’s voice, tone, and visual identity aligns with CNN’s brand while remaining native to the medium

Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization

Partner with video producers, editors, and newsroom leadership to adapt content for off-platform formats without compromising editorial integrity

Set and track KPIs for each platform; lead performance reviews and data-driven strategy adjustments

Partner with insights and analytics teams to identify audience trends, content opportunities, and platform shifts

Promote a culture of experimentation, testing, and rapid iteration

Act as a key liaison with platform partners (YouTube, Meta, TikTok) to maximize editorial and product collaboration

Represent the off-platform team in internal meetings with editorial, marketing, product, audience development, and monetization stakeholders

Surface insights and share platform learnings across global digital and social teams to enhance broader strategy alignment

Lead, mentor, and grow a team of channel managers and content strategists across YouTube, TikTok, and Instagram

Drive team excellence through clear goals, performance feedback, and a culture of innovation and journalistic excellence

Advocate for off-platform needs and opportunities within broader digital leadership

Qualification

Digital content strategyPlatform algorithms expertiseTeam managementYouTube Studio proficiencyAdobe Creative SuiteEditorial judgmentCommunicationCross-functional collaboration

Required

7+ years of experience in digital content strategy, including managing professional YouTube, TikTok, and/or Instagram accounts for a news or media organization

Proven leadership experience managing high-performing teams and cross-functional projects

Expertise in platform algorithms, search and discovery, and native storytelling formats across YouTube, TikTok, and Instagram

Strong editorial judgment and familiarity with newsroom operations and journalistic ethics

Proficiency with YouTube Studio, TikTok Creator Tools, Meta Business Suite, analytics platforms (Google Analytics, Tubular, etc.), and Adobe Creative Suite

Demonstrated success in growing audiences, launching content series, and managing monetization strategies

Excellent communication and presentation skills, with the ability to engage senior stakeholders and external partners

Comfortable working in a fast-paced, breaking news environment with flexibility around working hours

Benefits

Health insurance coverage

An employee wellness program

Life and disability insurance

A retirement savings plan

Paid holidays and sick time

Vacation

Company

CNN

Glassdoor3.8

CNN is an online broadcasting platform that offers the latest business, financial, and personal finance news. It is a sub-organization of WarnerMedia.

Founded in 1980

Atlanta, Georgia, USA

1001-5000 employees