Atlassian · 6 hours ago
Global Demand Campaigns Strategist
United States
Full-time
Remote
Mid, Senior Level
$128K/yr - $200K/yr
7+ years expAtlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs for the Global Demand Campaigns (GDC) Team. This role partners across Product Marketing, Sales, Analytics, and Regional Marketing to design persona-based programs that produce measurable pipeline and conversion velocity improvements.
CollaborationEnterprise SoftwareSaaSSoftware
Responsibilities
Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns
Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
Expand distribution through paid channels and external partnerships; manage vendor relationships
Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web)
Support the Product Marketing team with product launches and translate business goals into demand-generation strategies and execution plans
Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership
Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
Coordinate project timelines, dependencies, and resource allocation across multiple teams
Maintain operational processes including campaign ticketing, calendars, and post-mortems
Leverage marketing automation tools and related technology integrations to increase demand
Qualification
Required
7+ years of experience in B2B demand generation
Proven experience planning and executing global, multi-channel campaigns
Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket)
Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel
A passion for metrics. You live for the data and use it to guide your programs and spend
Strong analytical skills and experience with marketing analytics tools and dashboards
Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams
Excellent written and verbal communication skills; able to influence cross-functional stakeholders
Bachelor's degree in Marketing, Business, or equivalent experience
The desire to roll up your sleeves and do the dirty work to get the job done
Preferred
Experience in SaaS/technology marketing
Familiarity with ABM and persona-based campaign frameworks
Experience adapting campaigns for international/regional audiences
Comfortable in a fast-paced, distributed work environment
Benefits
Health and wellbeing resources
Paid volunteer days
Company
Atlassian
Atlassian is a software company that offers proprietary software products for teamwork, project management, and software development.
10001+ employees
H1B Sponsorship
Atlassian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (351)
2024 (184)
2023 (190)
2022 (259)
2021 (156)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$210MKey Investors
T. Rowe PriceAccel
2015-12-10IPO
2014-04-08Secondary Market· $150M
2010-07-14Series A· $60M
Leadership Team
Michael Cannon-Brookes
CEO and Co-Founder
Scott Farquhar
Co-Founder and Board Member
Recent News
The Motley Fool
2025-12-26
2025-12-21
Company data provided by crunchbase