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Lockton · 1 hour ago

Director of Digital Marketing

United States

Full-time

Remote

Mid, Senior Level

7+ years exp

Lockton is a global leader in insurance, and they are seeking a Digital Marketing Director to enhance their digital experience. The role involves developing and executing digital marketing strategies, overseeing website and social media management, and collaborating with cross-functional teams to align digital efforts with business objectives.

Auto InsuranceInsuranceRisk Management

Responsibilities

Demonstratable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and SEO

Collaborate with cross-functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines

Act as a strategic consultant in collaborating proactively with business and marketing stakeholders to design an optimal web experience inclusive of SEO strategy and optimal UX design

Perform competitive analysis to understand industry trends and competitor digital activities and identify opportunities

Oversee social media strategy and ensure alignment with broader digital experiences as it relates to strategy, reporting and analytics

Collaborate with regional digital managers in the UK, Europe, Australia, Asia, MENA, Latin America, and North America to share digital best practices

Identify key performance indicators (KPIs) for website performance and programs, measure and analyze activity, and report insights/learnings to make informed decisions about website improvements and recommendations

Provide direction for future state email strategy and its relationship to the broader digital martech ecosystem; design and implement email marketing strategies that seamlessly integrate with broader multi-channel campaigns across digital platforms (e.g., social media, paid advertising, SEO, content marketing)

Stay up-to-date with developments in digital marketing trends and tools, making strategic recommendations and taking advantage of new opportunities for growth and innovation

Qualification

Digital marketing strategyWebsite strategyEmail marketingSocial media managementDigital analytics toolsB2B marketing experienceAnalytical skillsProject managementCommunication skillsCollaboration skillsCreative thinking

Required

Minimum 7 years of experience managing and/or supporting digital strategy for a B2B brand or agency

Bachelor's degree required, preferably in Communications, Digital Marketing, Journalism, PR, or related field

Experience leading digital and/or website strategy for a global, matrixed enterprise with diverse audiences

Familiarity with marketing tools such as GA4 (Google Analytics), email marketing platforms (Salesforce Marketing Cloud), and content management systems (Contentful)

Proven ability to deliver a digital/website strategy as well as deliver actionable results/insights back to the business

Demonstrable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and SEO

Collaborate with cross-functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines

Act as a strategic consultant in collaborating proactively with business and marketing stakeholders to design an optimal web experience inclusive of SEO strategy and optimal UX design

Perform competitive analysis to understand industry trends and competitor digital activities and identify opportunities

Oversee social media strategy and ensure alignment with broader digital experiences as it relates to strategy, reporting and analytics

Collaborate with regional digital managers in the UK, Europe, Australia, Asia, MENA, Latin America, and North America to share digital best practices

Stay up-to-date with developments in digital marketing trends and tools, making strategic recommendations and taking advantage of new opportunities for growth and innovation

Self-motivated, driven to make an impact, tenacious, comfortable with ambiguity, results-focused, collaborative, respectful, solution-oriented

Be comfortable switching between high-level strategic planning and hands-on execution

Action-oriented, flexible, and always striving for the best possible outcome

See challenge is just an opportunity. You strive to make yourself and those around you better

Can build strong relationships quickly and work seamlessly across various teams and levels

Proven ability to interface and build rapport with executives as well as fellow marketers

Strong analytical & critical thinking skills

Ability to move fast and manage multiple projects simultaneously

Exceptional communication and collaboration skills

Creative, strategic, and results-oriented with the ability to think outside the box

Working knowledge of digital analytic tools such as Google Analytics, LookerStudio, Hotjar with experience measuring and presenting the impact of digital towards overall marketing and business objectives

Excellent project management and follow-through with minimal supervision